Best in Craft awarded to director, Peter Pohorsky from Plank and DOP, Werner Maritz
This month’s IDIDTHAT.co Craft Awards are in! With Roanna Williams, Chief Creative Officer at Boundless and Xander Vander, Editor at Strangelove at the helm, the bar was set high. The top duo who stole the spotlight this month for their work on Chicken Licken is director, Peter Pohorsky from Plank, for Direction and Werner Maritz for Cinematography. Bravo, team!
‘What are the IDIDTHAT.co Craft Awards?’ Every month we team up with ad industry leaders to award the finest in South African film and production craft across these different categories: Direction, Editing, Cinematography, Animation and VFX, Online, Original Sound, Sound Design and Final Mix. It’s just another way that we make it ridiculously easy to stay up-to-date with who’s doing the best work in the country.
BEST IN CRAFT
Chicken Licken ‘The Homecoming’
BEST IN CRAFT (DIRECTION & CINEMATOGRAPHY)
Director | Peter Pohorsky
Cinematographer | Werner Maritz
*Entered on behalf of Werner Maritz by Plank
Awarded by Roanna Williams
BEST IN CRAFT (DIRECTION)
Director | Peter Pohorsky
Awarded by Xander Vander
Judge’s comment: ‘Chicken Licken’s‘The Homecoming’, directed by Pete Pohorsky, is a quietly entertaining piece of storytelling, the kind that lands its punchline with a straight face and trusts the audience to catch the joke. It follows one man’s determined journey through the wilderness, led only by the scent of fried chicken, and plays it totally straight. Which is exactly why it works. The cinematography adds the weight to the journey: beautiful, wide, dusty frames, honest, natural light, no unnecessary frills and intentional framing. It’s confident, considered, and never tries too hard. The standout however, is the restraint that elevates the idea. It’s not trying too hard. It just is.’ – Roanna Williams, CCO at Boundless
Judge’s comment: ‘This is a very not k*k ad. Well done’ – Xander Vander, Editor at Strangelove
CRAFT MENTION
CRAFT MENTION (EDITING)
Nedbank ‘#GetMoneyFit’
Deliverance | Ricky Boyd
Awarded by Roanna Williams & Xander Vander
Judge’s comment: ‘Nedbank’s‘Get Money Fit’ is one of those ads where the editing does the heavy lifting (see what I did there). It jumps between scenes, characters, and visual metaphors at pace, but never loses clarity. The timing is spot on, the transitions are playful and the rhythm carries you through from start to finish without dropping the momentum. It’s tight and knows exactly when to speed up and slow down. A proper workout in editing (see what I did there).’ – Roanna Williams, CCO at Boundless
Judge’s comment: ‘Nicely layered and intercut. Well paced and structured. Feels shorter than it is. Nice one Ricky.’ – Xander Vander, Editor at Strangelove
IDIDTHAT GUEST JUDGES:
Roanna Williams, Chief Creative Officer at Boundless
Roanna Williams is the creative maker brands call when they need ideas that smack you in the heart and linger longer – like a great song or a plot twist you didn’t see coming. As co-founder and Chief Creative Officer of Boundless, she’s on a relentless quest to craft the world’s most-loved ideas: the kind people obsess over, argue about, and get tattooed on their souls. Powered by sharp insights and a sixth-sense for smart, slightly unhinged concepts that just work, Roanna is allergic to mediocrity. She builds stories with heart, and believes the best ideas make people feel something – work that raises eyebrows and leaves audiences feeling something they can’t quite shake. Dopamine spikes: job done.
Xander Vander, Editor at Strangelove
Xander is Lead Editor and one of the co-founders of Strangelove Studios and he believes very strongly in the power of emotive storytelling through means of rhythm, pace, creative sound design, attention to the smallest details and deeply rooted collaboration in order to deliver cuts that scream style and technique.
ALL CRAFT ENTRIES
Craft Entered: Direction
ENTRANT:
Company: Plank
Director: Peter Pohorsky
Craft Entered: Direction
ENTRANT:
Company: Patriot Films
Director: Sam Coleman
Craft Entered: Direction
ENTRANT:
Company: T&W
Director: Luthando Tshaya
Craft Entered: Direction
ENTRANT:
Company: Bioscope Films
Director: Jessie Zinn
Craft Entered: Cinematography
ENTRANT:
Company: Plank (Entered on behalf of Werner Maritz)
Cinematographer: Werner Maritz
Craft Entered: Cinematography
ENTRANT:
Company: T&W (Entered on behalf of Christiaan Botha)
Cinematographer: Christiaan Botha
Craft Entered: Cinematography
ENTRANT:
Company: Bioscope Films (Entered on behalf of Josh Levi)
Cinematographer: Josh Levi
Craft Entered: Online Grade Craft
ENTRANT
Company: Plank (Entered on behalf of Terry Simpson)
Grade: Terry Simpson
Craft Entered: Online VFX Craft
ENTRANT:
Company: Chocolate Tribe
Online VFX: Jean Du Plessis
Craft Entered: Sound – Original Music Craft
ENTRANT:
Company: Pressure Cooker Studios
Composer: Elben Schutte
Craft Entered: Sound – Original Music Craft
ENTRANT:
Company: Pressure Cooker Studios
Composer: Keith Kavayi