IDIDTHAT Craft Awards June 2025 – View Showcase
ABOUT THE WORK
A young man’s return to his roots forms the heart of this stirring new film for Spotify Africa.
Khuphuka Nathi is a call to connect, not only with music but with the rhythms that bind us to culture, to memory, and to home. Filmed in KwaZulu-Natal and driven by local rhythm and music, the film follows a young man’s return to his Zulu roots.
Each beat of the soundtrack sets off a ripple: in the earth, in the wind, in the spirit of the people he meets along the way. Sam’s cinematic but grounded approach to this journey gives us a beautifully authentic look at what it means to reconnect.
“This story has Zulu culture at its heart,” says Coleman. “But the idea of coming home, of finding yourself through music, is something everyone can feel.”
CREDITS
Client/Brand: Spotify South Africa
Head of Marketing RSA: Sithabile Kachisa
Consumer Marketing Manager RSA: Kevin Seturumane
Agency: Machine/Publicis Groupe Africa
Exec Creative Director: Peter Little
Group Exec Creative Director: Jabulani Sigege
Creative Director: Nkululeko Vilakazi
Group Head: Mantwa Toka
Copywriter: Audrey Nyamcherera
Group Account Director: Sindy Mazibuko
Senior TV Producer: Wakhile Sihole
Film Production Company & Crew: Patriot Films
Director: Sam Coleman
Exec Producer: Zayd Halim
Senior Producer: Lauren Dugmore
Production Manager: Olivia Murdoch
Production Coordinator: Jodi Benzimra
1st AD: Graham Hickson
2nd AD: Sphelele Ndlovu
DOP: Pierre De Villiers
Art Director: Candice Drury
Wardrobe Stylist: Amy Zama
Wardrobe Assistant: Nadia Omar
H&MU: Lisa Bailey
Stills Photographer: Mike Bell
Post Production (Offline): Priest Post Productions
Editor: Amelia Cohen
Post Producer: Michelle Duvenage
VFX Artist: Hilton Henstock
Post production (Online): The Refinery
Colourist: Kyle Stroebel
VFX Supervisors: Rory Mark & Eddie Addinall
Post Producer: Simone Fanti
Music: (Not an IDIDTHAT member)
Lead: Manqoba Khumalo
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
