IDIDTHAT Craft Awards June 2025 – View Showcase
CRAFT MENTION (EDITING)
Nedbank ‘#GetMoneyFit’
Deliverance | Ricky Boyd
Awarded by Roanna Williams & Xander Vander
Judge’s comment: ‘Nedbank’s “Get Money Fit” is one of those ads where the editing does the heavy lifting (see what I did there). It jumps between scenes, characters, and visual metaphors at pace, but never loses clarity. The timing is spot on, the transitions are playful and the rhythm carries you through from start to finish without dropping the momentum. It’s tight and knows exactly when to speed up and slow down. A proper workout in editing (see what I did there).’ – Roanna Williams, CCO at Boundless
Judge’s comment: ‘Nicely layered and intercut. Well paced and structured. Feels shorter than it is. Nice one Ricky.’ – Xander Vander, Editor at Strangelove
ABOUT THE WORK
Just Bank It / Get Your Money in the Game / How Fit is Your Money?
Joe Public & Greg Gray Redefine Banking Ads with Nedbank’s Bold New Campaign: #GetMoneyFit
Cape Town, South Africa. In a country where most people are disengaged from their finances, and even more disengaged from banking ads, Greg Gray from ROMANCE brings a filmmaker’s eye and an athlete’s intensity to flip the script.
Teaming up with powerhouse creative agency Joe Public and its client, Nedbank, Gray directs #GetMoneyFit – a film that doesn’t pitch product; it ignites purpose. Understanding that managing money takes the same grit and grind as building your body or winning a race does, this cinematic rally cry challenges South Africans to put their money through its paces.
From the first frame, Gray’s signature is unmistakable – a masterclass in energy, nuanced performance and visual storytelling. Shot across Cape Town and Johannesburg and featuring South African talent, the film taps deep into the DNA of iconic sports advertising: kinetic, fast-cut editing that sweats and breathes with every beat; raw, immersive soundscapes that put you in the moment; sharp; unfiltered cinematography that moves between quiet strength and explosive energy; bold unapologetic typography that doesn’t just appear but demands attention; and a narrative that doesn’t sell, it compels.
Viewed through the lens of sports, and with Gray’s bold, cinematic approach, #GetMoneyFit is not only a powerful visual metaphor for discipline, ambition, and endurance, it punches through the mediocrity of the banking category to motivate South Africans to rethink their relationship with their money – as something to sweat, something to work at, something that deserves a personal best.
CREDITS
Client/Brand: Nedbank
Group Executive – GMCA: Khensani Nobanda
Executive Head – Marketing Strategy: Tebogo Motsepe
Head Brand Strategy: Cleopatra Taoana
Senior Marketing Manager – Brand Strategy: Mongezi Sokanyile
Senior Marketing Manager – Marketing Operations: Nonzukiso Ngobeni
Marketing Manager – Brand Strategy: Tsholanang Rasebitse
Marketing Manager – Marketing Operations: Velile Ximba
Agency: Joe Public Johannesburg
Group Chief Creative Officer: Pepe Marais
Chief Creative Officer: Xolisa Dyeshana
Executive Business Growth Director: Candice Shortt
Business Unit Director: Phindile Ndzakeli
Group Account Director: Vuyo Tena
Executive Creative Director : Martin Schlumpf
Senior Art Director: Lizandri van de Merwe
Copywriter: Pakamani Mancotywa
Senior TV Producer: Yash Raidu
Production Company: Romance Films
Director: Greg Gray
Executive Producer: Helena Woodfine
Line Producer: Shannon McDougall
Director of Photography: Adam Bentel
Production Art Director: Keenan McAdam / Wendy Fredrikkson
Stylist | Costume Design: Bridget Baker
Head of Research: Maghiel Van Dorssen
Editing Company: Deliverance
Editor: Ricky Boyd
Visual Effects Person: Jean Du Plessis
VFX Company: Chocolate Tribe
Music Studio: Pressure Cooker Studios
Music Composition: Keith Kavayi
Music Supervisor: James Matthes
Producer: Chloe Ellis
Final Mix Studio: Sterling Sound
Sound Engineer: Lorens Persson
Post Production Online: Chocolate Tribe
Post Production Offline: Deliverance
Casting Director: Mrs Davies, Grays Casting
Principal actor – Lead: Kundai Murapa
Principal actor – Lead: Saar-rah Karriem
Principal actor – Lead: Sinelithemba Mbatha
Principal actor – Lead: Takatso Ndebele
Principal actor – Lead: Paul Ingpen
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
