Carling Black Label 'No Excuse'

IDIDTHAT Craft Awards June 2025 – View Showcase

ABOUT THE WORK
The #NoExcuse campaign was started by Carling Black Label in 2017 and FAN was tasked by ABInBev in 2018 with the on-the-ground roll-out of the movement to communities around South Africa. Working closely with CBL we developed a multi-pronged strategy to maximise the effectiveness of the #NoExcuse messaging across the nation. Called the Champions for Change programme it focusses on transforming men and equipping and inspiring them to use their strength to love, serve, protect and provide. The programme continues to evolve as we take on board the response of communities and participants. Some of the key elements are: Champ Camps, Champion Conversations, TVET Workshops, Soccer Tournaments, Tavern and Community events.

CREDITS
Brand/Client: Carling Black Label

Film Production Company: T&W
Director: Luthando Tshaya
Producer: Kholiwe Matikinca
Creative Director: Lungani Zama
Director of Photography: Christiaan Botha
VFX: Jean Du Plessis
Key Grip: Werner Nortjie
Camera Loader: Wilhelm van der Westhuizen
Focus Puller: Philippus Boshoff
Best Boy Lights: Sibusiso Ngubeni
Spark Lights: Sabelo Nkosi & Mpumelelo Manana
Best Boy Grips: Zanru Theron
Grip Assistant: Sakkie Baloyi
Sound Operator: Japan Ramotso
DIT: Tshepang Legabe
Art Director: Nomonde Ngema
Art Director Assistant: Philiswa Sithole
Make-Up: Anele Zitha
Catering: Karabo Nhlapho