IDIDTHAT Craft Awards June 2025 – View Showcase

BEST IN CRAFT (DIRECTION & CINEMATOGRAPHY)
Director | Peter Pohorsky
Cinematographer | Werner Maritz
*Entered on behalf of Werner Maritz by Plank

Awarded by Roanna Williams

BEST IN CRAFT (DIRECTION)
Director | Peter Pohorsky

Awarded by Xander Vander

Judge’s comment: ‘Chicken Licken’sThe Homecoming’, directed by Pete Pohorsky, is a quietly entertaining piece of storytelling, the kind that lands its punchline with a straight face and trusts the audience to catch the joke. It follows one man’s determined journey through the wilderness, led only by the scent of fried chicken, and plays it totally straight. Which is exactly why it works. The cinematography adds the weight to the  journey: beautiful, wide, dusty frames, honest, natural light, no unnecessary frills and intentional framing. It’s confident, considered, and never tries too hard. The standout however, is the restraint that elevates the idea. It’s not trying too hard. It just is.’ – Roanna Williams, CCO at Boundless

Judge’s comment: ‘This is a very not k*k ad. Well done’ – Xander Vander, Editor at Strangelove

CREDITS
Brand/Client
: Chicken Licken
Chief Executive Officer: Chantal Sambonos Van Tonder

Agency: Joe Public
Chief Creative Officer: Xolisa Dyeshana
Executive Creative Director: Assaf Levy
Creative Director: Tshepo Tumahole
Creative Director: Tshepo Mogorosi
Business Unit Director: Kelly Bardon
Account Director: Sonwabile Mkize
Head of TV & Radio: Diane Cole

Film Production Company: Plank Films
Director: Peter Pohorsky
Producer: Seamus Bax

Post Production Company: Strangelove
Editor: Xander van der Westhuizen
Flame: Marco Raposa de Barbosa
Grade: Terry Simpson
Audio: Lorens Persson at Sterling Sound
Music Composer: Elben Schutte at Pressure Cooker Studios

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.