BIC ‘Failing in Love’
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ABOUT THE WORK
A humorous radio spot where a love letter is hilariously misread due to bad handwriting. Part of a campaign celebrating the messy, human side of handwriting.
CREDITS
Brand: BIC Stationery
Brand/Product: BIC Ball Pens
Marketing Manager, Stationery (BIC): Amy Whittam
Agency: Boundless – The Unlimited Agency
Chief Creative Officer: Roanna Williams
Executive Creative Director: Felix Kessel
Production Company: Audio Militia
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