WISH IDIDTHAT September 2025 – View Showcase

ABOUT THE WORK
Momentum briefed us to help South Africans break one of their most expensive habits: financial procrastination. Every time we delay saving, we’re compounding our future problems. What starts as a small excuse becomes a repeated pattern. “Maye next month” never happens. Soon turn into never, and no remains no. Excuses pile up. And before long, we find ourselves stuck in a cycle of a life without savings. Consistently reassuring ourselves with excuses like “Maybe”, “Soon,” or simply “No”.

But these aren’t just excuses; they’re self-sabotage at the expense of our future selves. By turning these all too familiar phrases into uncomfortable moments of self-recognition, we allow listeners to confront their delayed savings patterns. The solution isn’t complex financial strategies or dramatic lifestyle changes. With Momentum Savings, you can start small today rather than start big never, building long-term financial security without sacrificing the life you’re already living.

CREDITS
Client/Brand: Momentum
Marketing Manager: Andile Jonas

Agency: The Odd Number
Agency Managing Director: Taryn Coetzee, Sinqobile Mjali
Chief Creative Officer: Sbu Sitole
Executive Creative Director: Terry McKenna
Creative Director: Neema Nouse, Senzo Xulu
Agency Art Director: Lebohang Machitje
Agency Producer: Leigh Visser
Account Management: Masibulele Hlwatika, Sinqobile Mjali
Strategist: Rayhaan Mehtar
Writer: Andrew Shuter

Recording Studio: (Not an IDIDTHAT member)

Performance: Dawid Minnaar

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.