CASE STUDY
NSPCA ‘Adoptim’ Case Study
CASE BOARDS
RADIO
NSPCA ‘Adoptim Dog’ radio
NSPCA ‘Cat Purrrrrr’ radio
South Africa’s Cannes Predictions 2025 – View Showcase
ABOUT THE WORK
Description (Print & Publishing – A07 Not-for-Profit)
A faux-pharma print ad promoting pet adoption as a “prescription” for stress and loneliness. Designed like medicine packs with dogs as the active ingredient.
Description (Health & Wellness – B02 Non-profit/Foundation-led)
A fully integrated campaign using blister packs, OOH, pharmacy POS, radio, and social to position pet adoption as a mental health solution.
CREDITS
Client/Brand: NSPCA South Africa
Brand/Product: Adoptim
PR & Legal Liaison, NSPCA: Jacques Peacock
Agency: Boundless – The Unlimited Agency
Chief Creative Officer: Roanna Williams
Executive Creative Director: Felix Kessel
Art Director: Graeme van Jaarsveld
Production Company: Not an IDIDTHAT member
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
