Boundless Editorial Archives

Highly awarded creative minimalist joins Boundless; cuts press release announcing his arrival by 800 words.

Prominent South African creative leader Gareth Lessing, whose three-decade career includes time at TBWA\Hunt\Lascaris, Lowe Johannesburg, DDB South Africa, M&C Saatchi Abel, House of Brave, Demographica and WPP’s Coke Studio X, is the latest expert to join Boundless, an agency that famously claims it takes 15 years, a Gold Effie or a Cannes Lion just to get through the door. Fortunately, Gareth has all of these and more.

Amisha Zanetti2026-11-10T15:03:22+02:00November 10th, 2026|Categories: Boundless Editorial, Editorial|Tags: Boundless, Fran Luckin, Gareth Lessing, Paul Jackson, Roanna Williams|

Nothing hits like Extra Cold. Except maybe a snowball.

Castle Lite has taken ‘Nothing hits like Extra Cold’ very literally, making it snow across Nigeria, Tanzania and Mozambique in its latest campaign. Created by Boundless and directed by Darling Films’ Chloe Coetsee, ‘Nothing hits like Extra Cold’ turns that first icy sip into a full-blown bar snowstorm.

Amisha Zanetti2026-08-14T09:45:33+02:00August 14th, 2026|Categories: Boundless Editorial, Editorial|Tags: Boundless, Castle Lite|

Corona. It’s Sunset Time.

To celebrate Corona’s belief that life is best lived beyond our screens, Boundless created a series of living posters that turned the setting sun into the brand itself. Captured at the exact moment the sun kissed the horizon over the city, long winter shadows stretched across the streets to create the silhouette of a Corona bottle, leading you to the sunset.

Amisha Zanetti2026-07-22T08:56:06+02:00July 21st, 2026|Categories: Boundless Editorial, Editorial|Tags: Boundless, Corona, Corona Extra|

Boundless announces the appointment of Fran Luckin as Co-Chief Creative Officer of the whole world

Fran Luckin, one of South Africa’s most celebrated creative leaders joins Roanna Williams to help Boundless continue its completely madly ambitious and deeply committed pursuit of the world’s most loved ideas.

admin2026-04-01T11:43:52+02:00April 1st, 2026|Categories: Boundless, Boundless Editorial, Editorial|Tags: Boundless, Fran Luckin, Roanna Williams|

So you want to start a Creative Agency?

In this interview, Roanna Williams shares the sparks and struggles behind starting her own shop, the culture she’s intent on building, and why the industry can’t afford to play it safe.

Amisha Zanetti2025-09-01T14:35:53+02:00September 1st, 2025|Categories: Boundless Editorial, Editorial|Tags: Boundless, Roanna Williams|