Highly awarded creative minimalist joins Boundless; cuts press release announcing his arrival by 800 words.
Prominent South African creative leader Gareth Lessing, whose three-decade career includes time at TBWA\Hunt\Lascaris, Lowe Johannesburg, DDB South Africa, M&C Saatchi Abel, House of Brave, Demographica and WPP’s Coke Studio X, is the latest expert to join Boundless, an agency that famously claims it takes 15 years, a Gold Effie or a Cannes Lion just to get through the door. Fortunately, Gareth has all of these and more.
