Justine Calverley’s spot for Toyota and FCB Joburg is a big-scale cinematic car ad that seamlessly blends visually stunning locations with VFX. The adventurous spot landed Justine 3rd position in AdForum’s Top 5 Best Directors Worldwide for March and we can see why. We spoke to the First Pencil filmmaker about her approach to the work.
The 2022 Loeries Official Rankings were released last week and although we don't think awards and accolades mean everything (they're pretty cool though), they definitely get our attention when they reflect the high level of work being created by some of the talented women and non-binary people in our industry right now. Below we have showcased five of the top-ranked film directors in the country according to the Loeries. Congratulations and here's to seeing a lot more representation in 2023 💪🏾
SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Ayanda Duma from Robot, Justine Calverley from First Pencil, and Nicole Maria Ackermann from Romance Films.
FirstPencil dish on what it took Director Justine Calverley to complete some of their most technically daunting commercials - with a lil help from her tools as a stop motion animator of course.
