FirstPencil Editorial

First Pencil’s Justine Calverley crafts heartwarming journey home for Promise Agency and Capitec Bank

Justine Calverley and the team at First Pencil, led by Executive Producer Lebo Mabuela, are quickly cementing a reputation as home runners in the world of emotive storytelling. Their new spot for Promise Agency and Capitec Bank is a heartwarming story with moving performances, something we have come to expect from the team. The pace is stand-out in this commercial that deals with themes of family, love and sacrifice.

admin2023-11-07T13:01:45+02:00November 7th, 2023|Categories: Editorial, FirstPencil Editorial|Tags: First Pencil, Justine Calverley|

Justine Calverley’s latest car ad is a cinematic fantasy ride on Mars for Toyota

Justine Calverley’s spot for Toyota and FCB Joburg is a big-scale cinematic car ad that seamlessly blends visually stunning locations with VFX. The adventurous spot landed Justine 3rd position in AdForum’s Top 5 Best Directors Worldwide for March and we can see why. We spoke to the First Pencil filmmaker about her approach to the work.

admin2023-03-23T15:12:57+02:00March 23rd, 2023|Categories: Editorial, FirstPencil Editorial|Tags: FirstPencil, Justine Calverley|

FirstPencil’s new director only gives two F’s

The only thing that matches director Mo Matli's obsession with film is her obsession with fitness, or as she puts it: ‘I only give two Fs, film and fitness’. Another F we would add is feeling, something her work is full of. Combine Mo’s tenacity and her drive to craft meaningful work with the production support and backing of an established house like FirstPencil and watch out world!

admin2021-09-29T09:07:33+02:00September 29th, 2021|Categories: Editorial, FirstPencil Editorial|Tags: FirstPencil, Mo Matli|

FirstPencil, 3 become 4 as Bryony Webster joins the team

We get the scoop on the latest addition to the FirstPencil team, Producer Bryony Webster. As the production company has steadily been taking on bigger more complex boards, so their production load has increased. Never wanting to compromise on production values, FirstPencil decided to enlist another powerhouse of a producer to boost their production team.

admin2020-11-13T10:05:16+02:00November 13th, 2020|Categories: Editorial, FirstPencil Editorial|Tags: FirstPencil|

Technically speaking with FirstPencil

FirstPencil dish on what it took Director Justine Calverley to complete some of their most technically daunting commercials - with a lil help from her tools as a stop motion animator of course.

Anne in the Studio2019-11-14T09:15:57+02:00November 14th, 2019|Categories: Editorial, FirstPencil Editorial|Tags: First Pencil, FirstPencil, Justine Calverley|