Justine Calverley’s spot for Toyota and FCB Joburg is a big-scale cinematic car ad that seamlessly blends visually stunning locations with VFX. The adventurous spot landed Justine 3rd position in AdForum’s Top 5 Best Directors Worldwide for March and we can see why. We spoke to the First Pencil filmmaker about her approach to the work.
The only thing that matches director Mo Matli's obsession with film is her obsession with fitness, or as she puts it: ‘I only give two Fs, film and fitness’. Another F we would add is feeling, something her work is full of. Combine Mo’s tenacity and her drive to craft meaningful work with the production support and backing of an established house like FirstPencil and watch out world!
We get the scoop on the latest addition to the FirstPencil team, Producer Bryony Webster. As the production company has steadily been taking on bigger more complex boards, so their production load has increased. Never wanting to compromise on production values, FirstPencil decided to enlist another powerhouse of a producer to boost their production team.
FirstPencil dish on what it took Director Justine Calverley to complete some of their most technically daunting commercials - with a lil help from her tools as a stop motion animator of course.
