The Mission for Siemens:
Showcase how underlying data of African cities can help transform those cities into the smart cities of the future. Demonstrate by using the data to design unique fabrics for each city. Then design garments from those fabrics. Produce a fashion show. Direct and produce the video content. *Faints* More info here.
iDidTht: This was one helluva brief gang! Justine, what was your approach to getting this off the ground?
Justine: I spent a lot of time on Google Earth looking at cities and finding the visually interesting parts. We needed to find the overarching stories for each city, for instance, Nairobi is the tech-hub of Africa, in Lagos the traffic is unreal and the population density is incredible and Joburg is this modern melting pot. As soon as we knew the areas we were targeting, we could start finding the data and the best way to do that was to find layered maps. Nairobi is interesting because there were a lot of maps around flooding and water, whereas Lagos had a lot of info around traffic. Once we had all that data, we could create the fabrics.
iDidTht: Yoh, that seems so above and beyond of what a director usually does.
Justine: Haha! *Blank stare* No, honestly it was a joy of a job, but I could not have done it without my team.
Brenda: The thing is, nobody had ever really done something like this before so it was wonderful to be the first. And now that we’ve done it a few times we have invented a system that at the time wasn’t there. We worked on this for three and a half months to the actual event, which was the live fashion show.