FirstPencil is an all female 1 BB BEE Level 1 South African production company servicing clients in both South Africa and abroad.  We are passionate about creating work that combines powerful aesthetics, real connection and careful consideration.

Cape Town & Johannesburg

Directors: Justine Calverley / Mo Matli
Executive Producer: Bryony Webster / Producer: Lebo Mabuela

Company Website

Director  & Co-founder  |  Justine Puren Calverley
Justine has worked on projects ranging from subtle and warm performance pieces to complex 3D animation, realistic visual effects, outlandish stop-frame, Big Data documentaries and even the collation of a Fashion Show. Her love for the craft shows in her attention to detail and scrupulous integrity to concept, regardless of the brief.

Director  |  Mo Matli
Mo Matli is a multifaceted creative with a keen interest in authentic storytelling and fitness. A strong believer in crafting work that connects people across barriers, Mo is known for her incredible visual sensibilities displayed in her photography and films that tackle social class, gender equality, and sexual orientation through her unflinching gaze on the human condition.

Executive Producer  |  Bryony Webster
Bryony is no newbie to the production game and has worked in production for 24 years. She brings this wealth of knowledge and strength to the FirstPencil team.
She started her career in the service industry in Cape Town and has also worked on numerous feature films. For the last 15 years she has produced TV commercials, music videos and documentaries big and small for some of the top directors and production houses in the country.

Production HOD & Co-Founder  |  Lebo Mabuela
Lebo is the glue that keeps both the team and the production together. She’s our tie-breaker and our final decision.
With over 10 years of production experience, Lebo can negotiate any location, wrangle any crew and bring together any production – big or small.

  • 2016 CICLOPE New Balance – Dean (Silver – Editing)
  • 2016 New Generation Awards – Dstv From My Home to Your Home (Best Integrated Marketing Campaign by an Agency),  (Most Innovative Digital Campaign by a Large Agency)
  • 2016 Loeries – SANBS – Sit down to Save lives  (Silver)
  • 2015 Cannes – War Museum – Cup of Life  (Bronze)
  • 2015 Loeries – War Museum – Cup of Life (Gold)

First Pencil

13 9th Street

Bryony Webster – Executive Producer
+27 82 893 0742

Lebo Mabuela – Production HOD
+27 071 687 0508

Awarded by IDIDTHAT 

First Pencil | Justine Puren-Calverley
Standard Bank ‘HeforShe’ (Directors Edit & Final Mix)
IDIDTHAT Guest Judge: Marc Algranti, EP / Music Supervisor at Pulse Music
February 2020

Judge’s comment: “Justine’s direction drew me in from the very first breath of this film. She takes you along the emotional journey. Her point of view puts you right into these women’s feelings. We never get to see their faces, the brave faces they need to put on everyday. The shortness of breath upfront creates a sense of unease and this unease continues throughout the film. Justine has managed to portray a very uncomfortable reality that is very moving and has resulted in a powerful piece of work. Well done.”

First Pencil | Justine Puren-Calverley
Siemens ‘FABRIC’
IDIDTHAT Guest Judge: Xolisa Dyeshana, Chief Creative Officer and Partner at Joe Public
October 2018

Judges Comment: “This piece, whilst not being a traditional commercial is a beautiful idea and it’s beautifully shot. It’s very easy to switch off or for the mind to wander when looking at very technical type of visuals, but this one kept my attention till the end.”

Featured Work 

Featured Stories

FirstPencil’s new director only gives two F’s

September 29th, 2021|Comments Off on FirstPencil’s new director only gives two F’s

The only thing that matches director Mo Matli's obsession with film is her obsession with fitness, or as she puts it: ‘I only give two Fs, film and fitness’. Another F we would add is feeling, something her work is full of. Combine Mo’s tenacity and her drive to craft meaningful work with the production support and backing of an established house like FirstPencil and watch out world!

FirstPencil, 3 become 4 as Bryony Webster joins the team

November 13th, 2020|Comments Off on FirstPencil, 3 become 4 as Bryony Webster joins the team

We get the scoop on the latest addition to the FirstPencil team, Producer Bryony Webster. As the production company has steadily been taking on bigger more complex boards, so their production load has increased. Never wanting to compromise on production values, FirstPencil decided to enlist another powerhouse of a producer to boost their production team.

Technically speaking with FirstPencil

November 14th, 2019|Comments Off on Technically speaking with FirstPencil

FirstPencil dish on what it took Director Justine Calverley to complete some of their most technically daunting commercials - with a lil help from her tools as a stop motion animator of course.