FirstPencil

We are a South African production company that operates lightly and simply, giving every job the care and attention it deserves. We never compromise on production values and seek happiness in everything we do. It shows in our work and our treatments.

Cape Town & Johannesburg

Director: Justine Calverley
Producer: Brenda Wilson / Lebo Mabuela

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FirstPencil is a South Africa production company servicing clients in both Johannesburg and Cape Town. We operate lightly and simply, giving every job the care and attention to deserves, and then some. We never compromise on production values and seek happiness in everything we do. It shows, in our work and our treatments. Together we make films that are beautifully crafted with a sense of honesty, playfulness and love. 

  • 2016 CICLOPE New Balance – Dean (Silver – Editing)
  • 2016 New Generation Awards – Dstv From My Home to Your Home (Best Integrated Marketing Campaign by an Agency),  (Most Innovative Digital Campaign by a Large Agency)
  • 2016 Loeries – SANBS – Sit down to Save lives  (Silver)
  • 2015 Cannes – War Museum – Cup of Life  (Bronze)
  • 2015 Loeries – War Museum – Cup of Life (Gold)

First Pencil

Producer | Brenda Wilson
082 923 5762
brenda@firstpencil.tv

Director | Justine Puren-Calverley
083 704 9590
justine@firstpencil.tv

Awarded by IDIDTHAT 

AWARDED: CRAFT MENTION (DIRECTION)
First Pencil | Justine Puren-Calverley
Standard Bank ‘HeforShe’ (Directors Edit & Final Mix)
IDIDTHAT Guest Judge: Marc Algranti, EP / Music Supervisor at Pulse Music
February 2020

Judge’s comment: “Justine’s direction drew me in from the very first breath of this film. She takes you along the emotional journey. Her point of view puts you right into these women’s feelings. We never get to see their faces, the brave faces they need to put on everyday. The shortness of breath upfront creates a sense of unease and this unease continues throughout the film. Justine has managed to portray a very uncomfortable reality that is very moving and has resulted in a powerful piece of work. Well done.”

AWARDED: CRAFT MENTION (DIRECTION)
First Pencil | Justine Puren-Calverley
Siemens ‘FABRIC’
IDIDTHAT Guest Judge: Xolisa Dyeshana, Chief Creative Officer and Partner at Joe Public
October 2018

Judges Comment: “This piece, whilst not being a traditional commercial is a beautiful idea and it’s beautifully shot. It’s very easy to switch off or for the mind to wander when looking at very technical type of visuals, but this one kept my attention till the end.”

Featured Work 

iDidTht Editorial

Technically speaking with FirstPencil

November 14th, 2019|Comments Off on Technically speaking with FirstPencil

FirstPencil dish on what it took Director Justine Calverley to complete some of their most technically daunting commercials - with a lil help from her tools as a stop motion animator of course.