SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Director Nadezna Radcore from CAKE, Director Kyla Philander from Bioscope Films and Director Sam Sterling-Court from The Star Film Company.
We talk to Director Kyla Philander about the importance of shifting the way body, race and gender are shown in advertising, and their own search to portray South Africa’s truth with empathy. Wanna see the future of advertising in SA? Meet Kyla Philander.