IDIDTHAT Presents ‘SHE DID THAT’ January 2022

Welcome to IDIDTHAT’s new monthly series where we shine a spotlight on the women in the South African production industry. SHE DID THAT makes it even easier to find local female filmmakers. Our hope is that this will become a talent showcase and a useful resource to access and discover the right people for your projects. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans.

Nadezna Radcore
Director at Cake

Nadezna understands how brands operate, how trend patterns shift and form, and most importantly, how this industry has the power to make a positive difference. She’s a punk at heart and a diehard idealist with a couple of degrees in Film, Philosophy, Metaphysics and Psychology. She’s taken what she’s learnt over time and infused it into her work and she’s brilliant.

Kyla Philander
Director at Bioscope Films

Kyla is a filmmaker directing content, commercials and documentaries. Committed to telling the stories the world doesn’t know, doesn’t hear often enough, Kyla’s focus on representation within media and their eye informs a body of work that is at once compelling and critical.

Sam Sterling-Court
Director at The Star Film Company

Sam believes that much of the success of the work lies in how well one prepares. Her background in research means she leaves nothing to chance, while still passionate about creating work that is challenging and bold.

More resources to discover and access underrepresented filmmakers for your next shoot:

Free the Work South Africa. A global initiative that asks agencies to brief at least 1 woman on every 3-way commercial bid.
Girslfinfilm. A platform to grow and network filmmakers.
She Says Cape Town. SheSays is the only global network for women in advertising and other creative industries.

If you know of other platforms that can help our industry grow and be more representative of an inclusive diverse society, hit us up and email

Use IDIDTHAT’s Directory to find the right talent

Use IDIDTHAT’s Directory to find the right company