South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.
The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Darling Films, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!
If you or your company worked on any of these projects and your credits are not added it means you’re not a member of IDIDTHAT, which is tragic because you are one of the best in your field and nobody knows about it. Don’t be like Van Gogh and only become famous when you’re dead, do it now! Check out our membership options or contact studio@ididthat.co to get signed up and we’ll get you and your work seen by the right people..you’re dead, do it now!
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – UX / UI | Interface Design
AWARDED:
Finalist: Radio & Audio-First | Broadcast – Series
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Radio & Audio-First | Use of Humour
AWARDED:
Finalist: Moving Image Craft & Production | Cinematography – Single
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
AWARDED:
Finalist: Music & Sound Craft | Music Adaptation – Instrumental
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – Writing
AWARDED:
Finalist: Music & Sound Craft | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Director Craig Moore is back at Robot and he’s bringing the fire home
After nearly two decades lighting up sets from London to Los Angeles, crafting cinematic commercials, fashion films, and music videos director Craig Moore is back on home turf. Now based in Cape Town, Craig has rejoined the ranks at ROBOT, the creative machine he co-founded with Executive Producer Liam Johnson, and he’s bringing the heat to South Africa’s creative scene.
M&C Saatchi Abel and MTN’s ‘Today We Make Moves’ signals return to story-led South African telco work
South Africa’s telco advertising is having a moment. M&C Saatchi Abel’s new brand platform for MTN, ‘Today We Make Moves’, is a rallying cry for more authentic, emotionally resonant work in the sector and it launches with an ad that does exactly that.
Yes, Darling’s Director Kit still directs commercials and she’s back with a bang
Focusing on honing her craft by directing big-scale Netflix productions across genres over the past two years, Darling Films’ Director Kit is now bringing all that experience back to commercial sets full-time. We’ve pulled together a few standout scenes that show just how much range and muscle she’s built. Welcome back to Ad Land, Kit, we missed you!
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Craft Award Results: April 2025
This month’s IDIDTHAT.co Craft Awards were in the expert hands of Melusi Tshabalala, Executive Creative Director at VML and Karien Cherry, Director at Giant Films. A big shoutout to Chloe Coetsee from Darling Films for taking home the top spot this month. Congrats, Chloe!
Craft Award Results: March 2025
Chicken wins again! This month’s IDIDTHAT.co Craft Awards were judged by Chantelle Dos Santos, Creative Director at Joe Public and Gale Maimane, Director at Darling Films. Congrats to Zee Ntuli from Darling Films and Evi Katz from Left Post Productions for taking home the top spot this month for their KFC ad.
IDIDTHAT Craft Award Rankings 2024
It’s here; The Official IDIDTHAT Craft Awards Rankings for 2024. Every month IDIDTHAT teams up with leaders in the ad and production industry to award the finest in South African film and production craft. These truly are the best of the best in the industry in Film Production, Post Production, Cinematography, Music & Sound, Animation & Visual Effects in South Africa.
