Rudeboy’s Hallie Haller makes documentary cinematic for Darling Twists

It’s been just under a year since director Hallie Haller joined The Rudeboy Collective. Her strength as a storyteller and an energetic collaborator has seen her hit the ground running, not only directing big brand campaigns and TVC’s but also promoting her short film at festivals around the world. Hallie chats about her latest beauty ad that’s not a beauty ad, and how being a human in advertising has paid off.

2022-06-23T15:07:01+02:00June 23rd, 2022|Categories: Editorial, Rudeboy Editorial|Tags: , |

IDIDTHAT Craft Awards April 2022

This month’s IDIDTHAT.co Craft Awards were judged by Executive Creative Director at TBWA Hunt Lascaris, Carl Willoughby and Director at Spitfire, AK. Congratulations to April's Best in Craft, Paul Ward from Giant Films and Slim from Darling Films.

IDIDTHAT Presents ‘She Did That’ March 2022

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Cindy Lee from The Star Film Company, Hallie Haller from The Rudeboy Collective, and Thati Pele from Giant Films.

IDIDTHAT Craft Awards February 2022

This month’s IDIDTHAT.co Craft Awards were judged by none other than… drumroll please… and hit it; Creative Director at Joe Public United, Claudi Potter and Director and Founder of Olamuk, Mzi Kumalo. Congratulations to February's top crafters, Patriot Films' Sam Coleman, Romance's Greg Gray and co-directors Michael Rodrigues & Tarryn Hatchett from We are_.

IDIDTHAT Craft Award Rankings 2021

It’s here; The Official IDIDTHAT Craft Awards Rankings for 2021. Every month IDIDTHAT teams up with leaders in the ad and production industry to award the finest in South African film and production craft. These truly are the best of the best in the industry in Film Production, Post Production, Cinematography, Music & Sound, Animation & Visual Effects in South Africa.

South Africa’s Work to Watch – June to October 2021

Here we showcase South Africa's stand-out work. This is the work that was awarded by the Creative Circle and represents the best our country has to offer. Basically, if you don’t have these companies on speed dial for 2022, ag shame man.

IDIDTHAT Craft Awards October 2021

This month's IDIDTHAT.co Craft Awards were judged by top industry veterans Tseliso Rangaka, CCO at FCB Joburg and Hellocomputer AND director at 0307, Kim Geldenhuys. Bumper month with 3 commercials being awarded the top spot. Congratulations to our Best-in-Crafters; Lebogang Rasethaba and Imraan Christian from Arcade, Greg Gray from Romance & Jason Fialkov from Bioscope Films.

Director Mpho Twala, a decade of African storytelling and a brutally honest short film ‘Worth’

With the release of The Rudeboy Collective’s Co-founder and Director's trailer for his short film ‘Worth’, we look at what has contributed to Mpho Twala's rich directing career and what lies ahead. Ten years spent flexing his advertising skills but also the values that he stands for and he’s not stopping now.

2021-10-13T15:26:06+02:00October 13th, 2021|Categories: Editorial, Rudeboy Editorial|Tags: , |

IDIDTHAT Craft Awards September 2021

This month’s IDIDTHAT.co Craft Awards were judged by our very own industry royalty; Roanna Williams, Chief Creative Officer of Net#work BBDO and Bruno Bossi, Director and Owner of Carbon Films. Thank you our King and Queen, we are not worthy. Massive congratulations to our Best in Crafters; Director Zee Ntuli from Darling Films and DOP Fabian Vettiger.

IDIDTHAT Craft Awards July 2021

This month’s IDIDTHAT.co Craft Awards were judged by our very own winter warmers, Chief Creative Officer of Draftline JNB, Neo Segola and Partner and Director at The Rudeboy Collective, Mpho Twala. Congratulations to the red-carpet-ready Greg Rom from Gentlemen Films and Ian Gabriel from Giant Films on being awarded Best of Craft.

The Rudeboy Collective expands. Three new filmmakers, another office in Cape Town and a humans-first take on commercials directing

The best way to explain the noticeable shift at Rudeboy is to introduce you to the new directors joining the team; Hallie Haller and director-duo Helen and Kim. A creative mindful group who share more than just the same headshot photographer. A group of filmmakers who live and breathe their values and we are here for it! Let's go!

IDIDTHAT Craft Awards June 2021

This month's IDIDTHAT.co Craft Awards were judged by our fearless leaders, Executive Creative Director of Joe Public United, Megan Perks and Owner, Composer and Engineer of Howard Audio, Adam Howard. Thank you for your service to this country. Not only are you heroes to us, but to all your fellow South Africans. To Talya Galasko from Sketchbook Studios and Kyle Lewis from Egg Films, congratulations on being awarded Best in Craft, truly the highest honour in all the land, we salute you.

IDIDTHAT Craft Awards May 2021

May's IDIDTHAT.co Craft Awards were judged by Creative Director at Ogilvy JHB, Safaraaz Sindhi and Director and Co-owner at Patriot Films, Anton Visser. Shantay, you stay to Ross Garrett from Darling Films and Ari Kruger from Sketchbook Studios, our Best in Craft icons for May.

IDIDTHAT Craft Awards February 2021

This month’s IDIDTHAT.co Craft Awards were judged by Thibedi Meso, ECD Partner at Brave Group and Trevor Clarence, Director and Partner at Your Girlfriend. Congratulations to Monde Gumede from The Rudeboy Collective and Ari Kruger from Sketchbook Studios on being awarded IDIDTHAT's Best in Craft.

Film: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.

We’ve put together this handy showcase of all the IDIDTHAT companies that were awarded by the Creative Circle in the 'Film' category throughout 2020. Congratulations you cinematic beauties on being in the running for the coveted ‘Ad of the Year’ award on the 4th of March at the Virtual Ad of the Year Awards! What campaign do YOU think deserves the title of South Africa’s best of the best?

IDIDTHAT Craft Awards January 2021

January’s IDIDTHAT.co Craft Awards were judged by Darling Films‘ director, Chloe Coetsee and ECD of Machine_ Cape Town, PJ Eales. Congratulations to Daniel Morcos from Carbon Films AND James O’ Sullivan and the late SJ Myeza from 7Films on being awarded Best in Craft.

IDIDTHAT Craft Awards December 2020

December’s IDIDTHAT Craft Awards were judged by Claudi Potter, Creative Director at Joe Public United and Fausto Becatti, Director at Bioscope Films. Congratulations to Slim from Darling Films AND Porteus Xandau from Carbon Films on being awarded Best in Craft.

IDIDTHAT Craft Awards November 2020

November’s IDIDTHAT Craft Awards were judged by Saatchi & Saatchi’s Creative Director, Stephanie Symonds and Director Lebogang Rasethaba from Egg Films and Arcade. Congrats on the 'BEST IN CRAFT' win for both VW spots by Director Fausto Becatti and the post team; Daniel Mitchell, Nic Apostoli and Charmaine Greyling. 

IDIDTHAT Craft Awards: April 2020

April's IDIDTHAT Craft Awards were judged by Director Greg Gray from Romance Films and Creative Partner / ECD at M&C Saatchi Abel, Jake Bester. Two 'Best in Craft' winners this month. Congratulations Katlego Baaitse from Burley Boys AND monde like the world from The Rudeboy Collective. Check out all the results here.

IDIDTHAT Craft Awards: March 2020

The March IDIDTHAT Craft Awards were judged by Executive Creative Director at FCB Joburg, Suhana Gordhan and Film Editor at Deliverance Post, Ricky Boyd. Congratulations to this month's legends, Helen & Kim from Motion City Films AND Gregg Baily from Figment Films, for winning Best in Craft.