Welcome to IDIDTHAT’s monthly series where we shine a spotlight on the women in the South African production industry. SHE DID THAT makes it even easier to find local female filmmakers. Our hope is that this will become a talent showcase and a useful resource to access and discover the right people for your projects. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans.

Allison Swank Owen
Director at Giant Films

Allison’s style of filmmaking is rooted in a heartfelt curiosity about the world both past and present, with an emphasis on fringe and emerging cultures. She’s at home amongst artists and musicians and has had the honour of telling their stories in America and across the African continent.

Helen J. Raine
Director at The Rudeboy Collective

Helen J. Raine takes pride in crafting strong performance for camera. Visually, she has a stylistic approach, working to carefully balance narrative and aesthetic. She has directed commercials and branded content for notable brands such as Adidas, Volkswagen, KIA, Cell C, Jameson Irish Whisky, BBC, Elle Magazine, and Sprite. Helen forms part of director-duo team Helen + Kim.

Nthabiseng Mokoena
Director at Rumanya Films

When it comes to storytelling you cannot take shortcuts, what makes people interested is how you tell your story.

More resources to discover and access underrepresented filmmakers for your next shoot:

Free the Work South Africa. A global initiative that asks agencies to brief at least 1 woman on every 3-way commercial bid.
Girslfinfilm. A platform to grow and network filmmakers.
She Says Cape Town. SheSays is the only global network for women in advertising and other creative industries.

If you know of other platforms that can help our industry grow and be more representative of an inclusive diverse society, hit us up and email

Use IDIDTHAT’s Directory to find the right talent

Use IDIDTHAT’s Directory to find the right company