Welcome to IDIDTHAT’s monthly series where we shine a spotlight on the women in the South African production industry. The SHE DID THAT showcase makes it even easier to find local female filmmakers. Our hope is that this will become a talent showcase and a useful resource to access and discover the right people for your projects. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans.

Matshepo Maja
Director at The Star Film Company

Mats has been directing up a storm in the last year after going on her own after co-directing through Phi 2.0. She loves filmmaking, she loves people and her versatility in storytelling is revealed in her array of incredible work.

Emilie Badenhorst
Director at Romance

Defined by a sensual visual style, Emilie’s direction skilfully uses performance and character to focus on the subject of shared human connection. She is a strong voice in a new generation of conscious filmmakers whose work empowers through intimacy and empathy.

Emily Bussace (Freelance)
Editor at Deliverance

Emily fell for editing while spending weeks in a tiny room cutting her honours documentary thesis on child pageants. Since then she has worked with top directors and producers on award-winning documentaries and commercials. Her love for and grounding in documentary film translates into a sensitivity and understanding of character and narrative which she brings to her commercial work.

What is the SHE DID THAT initiative

‘SHE DID THAT’ is an initiative created by to get more women working in the Commercial Film Production industry. SHE DID THAT showcases work done by women. SHE DID THAT connects women with industry leaders. SHE DID THAT creates opportunities for women to get work. SHE DID THAT gives a damn about women, non-binary, queer and trans talent in the commercial film production and advertising industry. If she did that, you’ll know that!
Spearheaded by Julie Maunder, Founder of and key connector in the advertising and production industry and Anne Hirsch, top writer for South Africa’s production industry and media and entertainment specialist.

More resources to discover and access underrepresented filmmakers for your next shoot:

Free the Work South Africa. A global initiative that asks agencies to brief at least 1 woman on every 3-way commercial bid.
Girls in Film. A platform to grow and network filmmakers.
She Says Cape Town. SheSays is the only global network for women in advertising and other creative industries.

If you know of other platforms that can help our industry grow and be more representative of an inclusive diverse society, hit us up and email

Use IDIDTHAT’s Directory to find the right talent

Use IDIDTHAT’s Directory to find the right company