Director Batandwa Alperstein takes the road less travelled in new campaign for SANRAL
The latest campaign for SANRAL is an honest and emotive piece of cinematic storytelling that sees director Batandwa Alperstein beautifully capture human connection. In a departure from the usual road safety campaigns which often use shock tactics to communicate, Batandwa has taken the opportunity to instead show the brand’s humanity by reminding us of what really matters – who the roads lead us to.
Batandwa Alperstein has steadily established himself as a storyteller who creates beautifully honest work with heart. In a previous commercial campaign, a festive spot for Woolworths, he brought authenticity and intimacy without getting lost in the advertising veneer and in his latest work for SANRAL he has built on this even further.
SANRAL ‘Think of Number 1’
From casting, locations and that gravelly voice-over, Batandwa has woven each element together to create a moving piece of advertising. ‘I try to find a more natural way of doing advertising that is not hyper-stylised, but rather find how human or emotional the work can be while still being cinematic. I want to connect with people on a deep emotional level and I think people are hungry for that at the moment.’ He says.
BTS on SANRAL ‘Think of Number 1’ shoot
Batandwa says: ‘Honesty is very important to me. When I look at a script, I ask myself, how can I be honest with myself and the script? How can I be honest with my cast and crew? I believe that honesty is the heart of true connection and I aim to use that to create a real bond between the audience, the story and the brand. Honesty is also beautiful when it enters your heart, so I want to make beautiful, honest moving pictures.’
SANRAL’s ‘Think of Number 1’ was produced by Ola! Films and shot across four provinces in South Africa over a 5-day production period. Batandwa adds ‘To Sandile and Paul and the team at Blueprint Advertising, thank you for giving me the space to explore the emotions the road conjures. And thank you Olivia, Brian & Dianne from Ola! Films and the entire crew for having my back on the biggest production of my career thus far.’
Wanna (s)talk some more? Visit Batandwa’s Instagram
Produced by the IDIDTHAT Content Studio – Credits: Anne Hirsch (Writer) / Julie Maunder
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