Sharing an ethos of working with honesty and integrity to produce creative excellence, The Rudeboy Collective welcomes director Batandwa Alperstein to the roster. With their powers combined, Batandwa and Rudeboy plan to build on his heart-centered approach to making advertising.
The latest campaign for SANRAL is an honest and emotive piece of cinematic storytelling that sees director Batandwa Alperstein beautifully capture human connection. In a departure from the usual road safety campaigns which often use shock tactics to communicate, Batandwa has taken the opportunity to instead show the brand’s humanity by reminding us of what really matters – who the roads lead us to.
Well cast and beautifully shot, the new Woolworths festive spot directed by Batandwa Alperstein is a moving mixture of emotive and optimistic, something that feels really reflective of the current climate. The campaign proves that Batandwa is a filmmaker who brings authenticity and heart to the work, without getting lost in the advertising veneer. But grab some tissues and watch for yourself!
Combining his skills in strategy, writing, directing and producing, Batandwa Alperstein has created a global campaign for Africa’s number one music channel, TRACE. With a filmmaking and creative background rooted in the urban youth space and known for his ability to capture pop culture in Africa, Batandwa is behind TRACE’s new brand campaign ‘Stand Up ‘N Shine’.
