Combining his skills in strategy, writing, directing and producing, Batandwa Alperstein has created a global campaign for Africa’s number one music channel, TRACE. With a filmmaking and creative background rooted in the urban youth space and known for his ability to capture pop culture in Africa, Batandwa (known on the interwebs as @takezito) is behind TRACE’s new brand campaign ‘Stand Up ‘N Shine’.
The campaign is flighting in over 40 countries and in 4 languages around the world and is a celebration of self-love. The project aims to position TRACE as an empowerment platform for the youth, but it also represents the essence of the kind of nurturing and uplifting work Batandwa seeks to create.
‘We are living in a time when the world is reimagining, rethinking and breaking down all sorts of paradigms. Because of COVID-19, health and well-being has been put on a higher pedestal and this is trickling down through everything, including film sets. The idea of transformative, empowering filmmaking is really important to me; a kind of filmmaking and storytelling that is caring, thoughtful and nurturing. I see my role as a director as someone tasked to create the right energy for collaborators to blossom so that we can tell the best story possible, together.’- Batandwa Alperstein.