Filmmaker Batandwa Alperstein stands up and shines in global campaign for TRACE

Combining his skills in strategy, writing, directing and producing, Batandwa Alperstein has created a global campaign for Africa’s number one music channel, TRACE. With a filmmaking and creative background rooted in the urban youth space and known for his ability to capture pop culture in Africa, Batandwa is behind TRACE’s new brand campaign ‘Stand Up ‘N Shine’.