Batandwa Alperstein hits the right note in the latest campaign for Woolworths ‘Let It Shine’

Well cast and beautifully shot, the new Woolworths festive spot directed by Batandwa Alperstein is a moving mixture of emotive and optimistic, something that feels really reflective of the current climate. The campaign proves that Batandwa is a filmmaker who brings authenticity and heart to the work, without getting lost in the advertising veneer. But grab some tissues and watch for yourself!

2021-12-15T12:50:19+02:00December 15th, 2021|Categories: Editorial|Tags: , |

IDIDTHAT Craft Awards November 2021

This month’s Craft Awards were judged by the biggest gifts under the tree; Kabelo Moshapalo, Chief Creative Officer Ogilvy Johannesburg and Tebza, Director at The Star Film Company. Thank you you festive tinselled treats! Congrats to our merry Best in Crafters Zee Ntuli from Darling Films and Greg Gray from Romance.

IDIDTHAT Craft Awards July 2021

This month’s Craft Awards were judged by our very own winter warmers, Chief Creative Officer of Draftline JNB, Neo Segola and Partner and Director at The Rudeboy Collective, Mpho Twala. Congratulations to the red-carpet-ready Greg Rom from Gentlemen Films and Ian Gabriel from Giant Films on being awarded Best of Craft.