Welcome to IDIDTHAT’s monthly series where we shine a spotlight on the women in the South African production industry. SHE DID THAT makes it even easier to find local female filmmakers. Our hope is that this will become a talent showcase and a useful resource to access and discover the right people for your projects. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans.

Sandulela Asanda
Director at Butterfly Films

With signature irreverence, Asanda discusses subjects that are sensitive but long overdue for mainstream discourse. Her instinctive writing and critical eye equip her for commercial work for forward-thinking brands with something to say.

Jeana Theron
Director at Darling Films

DIRECTOR, ARTIST AND FASHIONISTA. Jeana is known for bringing unrivalled artistic expression and style to the art of filmmaking and is able to draw nuanced performance regardless of genre. A classically trained fine artist and learned film craft by rising through the ranks from PA, researcher and finally director.

Laurissa Vergottini
Director at Carbon Films

Laurissa has an insatiable curiosity. With a widespread set of skills and eye for the unusual and unexpected, she has an instinctual approach to both storytelling and visual aesthetics. Her passion for emotively intelligent writing and clarity of vision allow her to create films that induce a real connection that speak to the truths of her subjects.

More resources to discover and access underrepresented filmmakers for your next shoot:

Free the Work South Africa. A global initiative that asks agencies to brief at least 1 woman on every 3-way commercial bid.
Girslfinfilm. A platform to grow and network filmmakers.
She Says Cape Town. SheSays is the only global network for women in advertising and other creative industries.

If you know of other platforms that can help our industry grow and be more representative of an inclusive diverse society, hit us up and email

Use IDIDTHAT’s Directory to find the right talent

Use IDIDTHAT’s Directory to find the right company