Welcome to IDIDTHAT’s new monthly series where we shine a spotlight on the women in the South African production industry. SHE DID THAT makes it even easier to find local female filmmakers. Our hope is that this will become a talent showcase and a useful resource to access and discover the right people for your projects. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans.

Cindy Lee
Director at The Star Film Company

Cindy loves to direct. Hailing from a genetic pool that gives her the advantage in both dealings with client and people in front of the camera, she also has a knack for copywriting and an exceptional skill set for directing humour, small children and untrained animals.

Hallie Haller
Director at The Rudeboy Collective

Hallie is a creative who cares about media, the future and you. Hallie is interested in cultural production that creates opportunity, fosters community and examines how we may live more meaningful lives. For love and money, she is a writer, director and creative strategist.

Thati Pele
Director at Giant Films

Born and raised in Johannesburg, Thati is a statistician turned N.Y.U Tisch Film grad. A natural storyteller, her work crosses genres seamlessly, blending cinematic rigour and warm human comedy. She was singled out for the Best New Talent Award at Ciclope Africa in 2019.

More resources to discover and access underrepresented filmmakers for your next shoot:

Free the Work South Africa. A global initiative that asks agencies to brief at least 1 woman on every 3-way commercial bid.
Girslfinfilm. A platform to grow and network filmmakers.
She Says Cape Town. SheSays is the only global network for women in advertising and other creative industries.

If you know of other platforms that can help our industry grow and be more representative of an inclusive diverse society, hit us up and email

Use IDIDTHAT’s Directory to find the right talent

Use IDIDTHAT’s Directory to find the right company