Award-winning director, Jolynn Minnaar, has battled gag orders, no trespassing zones and suffered first-hand chemical exposure from drilling sites, all to get to the heart of the story. This fearless director has now joined the stable at Figment Films where she will continue to challenge perceptions and inspire new thought as a commercial director.
April's IDIDTHAT Craft Awards were judged by Director Greg Gray from Romance Films and Creative Partner / ECD at M&C Saatchi Abel, Jake Bester. Two 'Best in Craft' winners this month. Congratulations Katlego Baaitse from Burley Boys AND monde like the world from The Rudeboy Collective. Check out all the results here.
VIEW THE WORK - South Africa picked up 53 One Show Shortlists this year for 30 campaigns. Find out who did what right here, right now. Congrats you beauties!
A huge congrats goes out to all the IDIDTHAT companies that grabbed a virtual Cyclops statuette! View all the work that was awarded and who was involved so you know who to work with next!
The March IDIDTHAT Craft Awards were judged by Executive Creative Director at FCB Joburg, Suhana Gordhan and Film Editor at Deliverance Post, Ricky Boyd. Congratulations to this month's legends, Helen & Kim from Motion City Films AND Gregg Baily from Figment Films, for winning Best in Craft.
Creative Director at Grey Africa/Liquid, Steph van Niekerk once went on stage 15 times on a single night at the Loeries. She’s one of SA’s most awarded creatives in film, but it’s time that people know that the real talent lies with her cat, word-renowned film critic and enthusiast, Dmitri Moses, who will be joining her as co-judge this month. Thank you Steph and Moses. 🙌🐾
This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…
Our iDidTht Craft Awards for August were judged by Creative Director at TBWA Hunt Lascaris, Nikki Taylor-Garrett. Fresh from serving on the jury at Cannes, Nikki brings over a decade of industry experience, working with some of the top brands while simultaneously creating disruptive work for non-profits. We couldn’t be prouder that she agreed to make our Craft Awards her side-hustle. Thank you Nikki!
After a triumphant time spent in the long-form game, Norman Maake returns to the world of commercials and we couldn’t be happier to see his always-smiling face. We touch on everything from joining the esteemed team at Figment Films, his celeb-fueled career highlights, the success of his recent feature film and what makes him the contemporary South African Director to keep your eyes on. There’s also a bit about Kwaito guys, yup, it’s everything you didn’t know you needed to know.
Every month iDidTht.com teams up with an industry leader to award South Africa’s best in Film Craft. Huge shout-out to our judge: Executive Creative Director of Ogilvy Cape Town, Chairperson of the Loerie Awards, 2nd Most Admired Creative Leader in Cape Town for 2 years-running and winner of numerous awards including a Cannes Grand Prix… please step aside Arya Stark, and let's give it up for Tseliso Rangaka! *crowd goes wild*
We delve deep into the minds and teacups of the team behind Figment Films. Sit back and enjoy as they spill (their tea and opinions) on their unique perspectives on filmmaking, their shared devotion to pushing the craft and their no bull approach with clients 💪
‘They Did That’ is out! This is all the most recent work that agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.
This month’s iDidTht Craft Awards are judged by Molefi Thulo, Creative Director at Ogilvy Johannesburg. Just because he was a judge at Cannes Lions this year, doesn’t mean he forgot about his squad back home. Thanks Mo – next round of Rosé on us! 🍷
With over a 100 statues of his own (show off!), who better to judge this month’s iDidTht Craft Awards than CCO at TBWA Hunt Lascaris and Creative Circle Chairperson (drum roll please), the legendary Peter Khoury! And as we always say, just keep calm and Khoury on!
Check out all the winning work from our iDidTht companies that won at the first ever Ciclope Africa Awards last night. The awards recognise craft excellence in moving image and we couldn't be prouder/more hungover. Congrats you sexy bunch!