Dear Advertising
How you Chommie? It’s been a while since we hung out. You, me and a wild idea. Thriving. Just like the old days.
How you Chommie? It’s been a while since we hung out. You, me and a wild idea. Thriving. Just like the old days.
We all know the feeling when a piece of work drops and you think, “Damn, I wish I did that.” Instead of pretending we’re above it, we decided to lean in and turn those envy tingles into something worth celebrating. So we gathered some of South Africa’s sharpest creative minds, handed them some of the best work agencies have released over the last few months, and asked them to pick the pieces they wish they did. Here’s to giving credit where it’s due and maybe inspiring a little healthy jealousy along the way.
IDIDTHAT JUDGE JAKE BESTER PARTNER & ECD M&C SAATCHI ABEL SOUTH AFRICA JUDGE'S BIO Right now Jake has the pleasure of overseeing the creative output of M&C Saatchi [...]
Lazola Gola’s latest Weetbix campaign is a perfect example of comedy having it's moment in advertising. Teaming up with M&C Saatchi Abel, Lazola brings his signature offbeat humor to the breakfast table, crafting a colorful, quirky, and memorable campaign.
April's IDIDTHAT Craft Awards were judged by Director Greg Gray from Romance Films and Creative Partner / ECD at M&C Saatchi Abel, Jake Bester. Two 'Best in Craft' winners this month. Congratulations Katlego Baaitse from Burley Boys AND monde like the world from The Rudeboy Collective. Check out all the results here.