M&C Saatchi Abel Editorial Archives

In South Africa, gun violence is so normalised it hardly makes the news. That’s why M&C Saatchi Abel and Gun Free South Africa decided to do something radical: propose a bulletproof playground. Biometric access. Panic buttons. 24/7 surveillance. All to protect kids from stray bullets while they try to, you know, play.

Amisha Zanetti2025-05-15T14:17:33+02:00May 15th, 2025|Categories: Editorial, M&C Saatchi Abel Editorial|Tags: M&C Saatchi Abel|

M&C Saatchi Abel and MTN’s ‘Today We Make Moves’ signals return to story-led South African telco work

South Africa’s telco advertising is having a moment. M&C Saatchi Abel’s new brand platform for MTN, ‘Today We Make Moves’, is a rallying cry for more authentic, emotionally resonant work in the sector and it launches with an ad that does exactly that.

Amisha Zanetti2025-05-08T15:35:36+02:00May 8th, 2025|Categories: Editorial, M&C Saatchi Abel Editorial|Tags: M&C Saatchi Abel, MTN|

A Bulletproof park for kids; M&C Saatchi Abel and Gun Free SA forces a nation to look twice

M&C Saatchi Abel and MTN’s ‘Today We Make Moves’ signals return to story-led South African telco work