Dear Advertising
How you Chommie? It’s been a while since we hung out. You, me and a wild idea. Thriving. Just like the old days.
A Bulletproof park for kids; M&C Saatchi Abel and Gun Free SA forces a nation to look twice
In South Africa, gun violence is so normalised it hardly makes the news. That’s why M&C Saatchi Abel and Gun Free South Africa decided to do something radical: propose a bulletproof playground. Biometric access. Panic buttons. 24/7 surveillance. All to protect kids from stray bullets while they try to, you know, play.
M&C Saatchi Abel and MTN’s ‘Today We Make Moves’ signals return to story-led South African telco work
South Africa’s telco advertising is having a moment. M&C Saatchi Abel’s new brand platform for MTN, ‘Today We Make Moves’, is a rallying cry for more authentic, emotionally resonant work in the sector and it launches with an ad that does exactly that.