Best of Reel: Okavango Diamond Company ‘The Light at the Start of Everything, Written by Iain Thomas’ by Kim Geldenhuys from 0307 Films – Direction Craft
Kim Geldenhuys has taken up residency here for sometime. After taking an extra fine-tooth comb to his latest work, it appears I will not be the one evicting him. There are a lot of good things happening here. The bespoke Iain Thomas take on his famous “Light That Shines At The End Of Everything” is a welcome twist to the preachy narrator driven ad genre. The breathtaking pictures stitch together beautifully. And the music says the right things at exactly the right time. You can stay.
Best of Reel: Investec ‘We Live In A World’ by Tristan Holmes from The Star Films Company – Direction Craft
I’m going to call this work by Tristan Holmes a very worthy contender. Yes my sister agency commissioned it. Yes someone else should probably be the judge here. But I’m the one tasked to do this. It helps that the work speaks for itself. Through the best alternative to Idris Elba there is. It also speaks through the picture perfect…well pictures, a great score and that thing the lead does at the end of the ad. Watch it again. Tell me I’m wrong.
Special Mention: ‘SELFIE’ by Porteus Xandau from Bravo Zulu – Direction Craft
The perfect couple takes the perfect selfie then exit screen. What follows is a combination of great dialogue brought to life by an excellent cast. Nothing really happens yet so much takes place. I’m not a fan of the wardrobe but it works. Along with everything else. For the full 5 minutes.
Special Mention: Edgars ‘Winter Blues’ by Gale Maimane from Darling Films – Direction Craft
I like the unusual storytelling here. The lead is believable and comfortably takes us through the offbeat edit. While one of the most interesting ad soundtracks I’ve heard in a while, weaves around what could have been just another clothing catalogue for Edgars.
Special Mention: Outsurance ‘It’s a Calling – Matt’ by Mark Ash (Offline Craft) & Michael Naidoo (Online Craft) from Ludus Post Production
It’s great to see OUTsurance telling authentic, well put-together stories that make the audience feel something. Well done.