IDIDTHAT Promotes and Connects South Africa’s Advertising and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
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NEW: Find a DOP
NEW: Find a Colourist
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SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
42 South African advertising and PR agency contracts with fossil fuels listed in new Clean Creatives SA F-List report
Clean Creatives is stepping up efforts to hold the SA ad industry accountable for its ties to the fossil fuel industry. Their 2024 SA F-List report has been published and exposes 42 contracts between local agencies and fossil fuel companies like Engen and BP.
Giant Films’ Karien Cherry blends visual craft with playful storytelling in whimsical Volkswagen Ad for Ogilvy
Giant Films’ Karien Cherry delivers her latest spot for Volkswagen in collaboration with Ogilvy South Africa and the visual effects maestros at Chocolate Tribe and well, hello there CRAFT! Proven to be one of our country’s top conceptual and performance directors, this ad further cements Karien’s reputation by showcasing her exceptional visual craft.
Spitfire’s Director AK on embracing change, filmmaking, and lessons in fatherhood
And this for the spitfire intro: With over 24 years of directing 360+ commercials across 32 countries, Spitfire’s Co-Founder AK is one of South Africa’s most experienced directors. Beyond the awards and on-set adventures, his journey is also about family, personal growth, and a deep love of film.
Director Alex Motlhabane brings big-brand expertise back to South Africa joins Robot
Former Pulse Films director Alex Motlhabane returns to South Africa after a successful UK career working with brands like Pepsi and Amazon, and directing music videos for slowthai and A$AP Rocky. He now brings his expertise to Robot Films.
Comedy director Lazola Gola serves up laughs for Weetbix
Lazola Gola’s latest Weetbix campaign is a perfect example of comedy having it's moment in advertising. Teaming up with M&C Saatchi Abel, Lazola brings his signature offbeat humor to the breakfast table, crafting a colorful, quirky, and memorable campaign.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Craft Award Results: September 2024
This month’s IDIDTHAT.co Craft Awards brought together two powerhouse judges: Neema Nouse, Integrated Creative Director at The Odd Number, and Dani Hynes, Director and Founder of Love Films. And they both agreed – Best of Craft this month goes to Karien Cherry from Giant Films.
South Africa’s Craft Awards August 2024
This month’s IDIDTHAT.co Craft Awards were judged by perfectly equal parts demure and brat, Nkgabiseng Motau, Chief Creative Officer at Think Creative Africa and Ernest Nkosi, Director at Mogul Pictures. Congrats to Justice Mukheli from Romance for taking home the top spot this month. Well done mister!
IDIDTHAT Craft Awards July 2024
This month's IDIDTHAT.co Craft Awards were judged by Jeanine Vermaak, Integrated Creative Director at Joe Public United and Imraan Christian, Director at Egg Films. Thank you for lending us your time and expertise you legends! A big round of applause, fistbumps and some extra woohooing for Hayden Brown from 7 Films and Ernest Nkosi from Mogul Pictures who are taking away top honours this month!
IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
South Africa’s Cannes Predictions 2024
IDIDTHAT is kicking off our countdown to The Cannes Lions Festival of Creativity with South Africa’s Cannes Predictions! We’ve brought together a team of creative heavyweights to view the work entered by South Africa into Cannes this year and choose the work they think will turn heads. A massive shoutout to our judges Fran Luckin, Steph van Niekerk, Roland Sweet, and Xolisa Dyeshana – thank you for being absolute gold as always!
South Africa’s D&AD Work & Winners 2024
Since the announcement of the 62nd D&AD Awards late last week, our dedicated hamsters have been curating a showcase of the brilliant work behind the results. Here are the exceptionally talented South Africans who brought home the Pencils — now you know who to collaborate with next. Congratulations to these beauties for making us proud!
South Africa’s One Show Work & Winners
It’s time for The One Show results everyone! When we heard South Africa had 21 finalists this year we damn near Black Eyed Pea’d ourselves and exclaimed ‘Boom Boom Pow’. Now it’s great to see this incredible work convert. Congratulations to all of you! With over 50 countries and regions around the world entering, this is big for South Africa. Well done.