“The biggest risk you can take is to be ignored." That is the founding belief behind the new agency in town, Bananas. Leading with ‘mischief and meaning over money and metrics’, Bananas is founded by Saf Sindhi (former AMV BBDO creative and Ogilvy Creative Partner) and Justin Gomes (former FoxP2 founder) with multi-award winning, Sean Harrison, completing the creative trio as head of art.
As the countdown to Cannes kicks off, the official IDIDTHAT.co Cannes Predictions are here! This is the South African work handpicked by our panel of judges as the strongest contenders to roar on the global stage. We asked them to view the work entered by South Africa into Cannes this year and choose the pieces they believe will turn heads in France. A massive shoutout to our judges Fran Luckin, Sbu Sitole, Roland Sweet, Danni Pinch, and Safaraaz Sindhi. Thank you for being absolute gold as always!
What happens when the world starts turning into cake? A South African team has the industry buzzing about the latest KFC Thailand commercial, not just for its originality but for its impeccable craft. Directed by Bruno Bossi from Carbon Films and conceptualised by the newly launched local agency Bananas. We sat down with Bruno to go behind the scenes.