IDIDTHAT Promotes and Connects South Africa’s Advertising and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
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SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Local Production Designer Louise Knepscheld crafts visually stunning love mess in latest commercial [WATCH]
Renowned for her artistry in commercial production design, Cape Town-based Louise Knepscheld has once again demonstrated her level of craft and expertise in her latest work for the Canadian paper brand ‘Kruger.’ Teaming up with award-winning Canadian director Mark Zibert, Louise has created visually evocative environments that explore all the twists and turns of love, from first glances to growing old together. And for us, this ad was love at first sight. We can’t wait to see more of Louise’s talent in our local South African spots. Have a look Saffas.
Production company CreateSA.tv on creativity through inclusivity
CreateSA.tv is a 100% female-owned production company that’s basically doing it all, and doing it a little differently. Their talent pool includes directors, cinematographers, photographers, and editors, all geared up to create TVC’s, digital content, and campaign stills. Apart from offering solutions from concept to post, what really sets CreateSA.tv apart, is the heartbeat of the company – an approach they call #Radicalinclusivity.
Students out to inspire oldies to rethink working on fossil fuel commercials – the brief is in
Students from South Africa’s advertising schools are currently coming up with ideas to inspire ad-makers in the commercials industry to stop using their talents to promote fossil fuel companies. These commercials directly contribute to the climate crisis by creating positive perceptions about fossil fuel companies, distracting from activism work and thus slowing down legislation that will stop the damage they are doing.
Carbon Films joins global network of 20 production houses, introducing Supercluster
Carbon Films is representing our country as the only South African production company selected to join the ranks of Supercluster, a global collective of 20 production houses in 20 countries across 6 continents. This alignment positions Carbon at the forefront of a partnership fuelled by artistic exchange, shared resources and collaboration on a global scale. The move also gets our local industry sitting right next to the rest of the world, proving again that we can be big players in the global field.
Audio Militia takes AI craft to new heights to bring rapper Riky Rick’s legacy back to life for one last song.
February 2022, South Africa mourned the passing of musician Riky Rick, who tragically suffered from mental health issues. Before we lost Riky, he shared his final tweet ‘I’ll return a stronger man’ with the world. One year later, Audio Militia and TBWA, with the clever use of AI technology, brought Riky’s legacy back to life, by releasing one final song, a moving tribute to his legacy and the launch of The Riky Rick Foundation. The Foundation has been created by Riky’s family in his honour to help people with mental health issues.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards May 2023
This month’s IDIDTHAT.co Craft Awards were judged by the discerning eyes of Terry McKenna, ECD at The Odd Number and Zee Ntuli, Director at Darling Films. Chicken reigned supreme in May which means a big congrats to Saki Bergh from Left and Adrian from Egg Films who have proven that their art craft is a feathered triumph!
IDIDTHAT Craft Awards April 2023
This month’s IDIDTHAT.co Craft Awards were judged by the illustrious Marcus Moshapalo, Executive Creative Director at VMLY&R and Tebogo Malope, Director at The Star Film Company. We’re not sure if you’re all using AI technology in ways that we haven’t thought of, because damn there was a lot of good work this month! A huge congratulations for rising to the top Kim Geldenhuys from 0307, Greg Rom from Gentlemen Films, Audio Militia & Polycat Animation.
IDIDTHAT Craft Awards March 2023
Here are the results for this month's IDIDTHAT.co Craft Awards. Thank you to our most esteemed judges, Thembalethu Msibi, ECD at BlackSwan and Sam Coleman, Director at Patriot for lending us your expertise this month. Congratulations to Mzonke Maloney and the team at Carbon Films for taking home Best in Craft for March.
IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
IDIDTHAT Presents ‘SHE DID THAT’ May 2023
SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Sam Sterling-Court from The Star Film Company, Ying-Poi De Lacy from Massif and Benitha Vlok from Video Cartel.
South Africa’s Clio Awards 2023. All the Work and the Winners
IDIDTHAT is super excited to showcase South Africa's winners and the work that won at this year's Clio Awards! Go team SA! The winners were celebrated at the 63rd annual Clio Awards hosted by Anthony Anderson on April 25th at Gotham Hall in New York City.
IDIDTHAT Presents ‘SHE DID THAT’ March 2023
SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Chloe Coetsee from Darling Films, Jabu Nadia Newman from Romance Films and Renee van Reenen from Platypus.