IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Tshepo Tumahole and Tshepo Mogorosi SAID THAT
Meet Tshepo²: same first name, different disciplines, plenty of creative tension and a shared love of making work that feels really South African. Tshepo Tumahole and Tshepo Mogorosi have been making award-winning work together at Joe Public for almost a decade, first as Copywriter and Art Director, now as Creative Directors. Clearly, pairing two Tshepos was a very good idea.
Dear Advertising
How you Chommie? It’s been a while since we hung out. You, me and a wild idea. Thriving. Just like the old days.
Koketso Masisi SAID THAT
Koketso Masisi has strong views on what makes an idea worth fighting for, as she should, she’s ECD of Retroviral after all. We talk craft, choosing directors, the marketers who make the work better and the South African ad she wishes she’d made. She also gives us the work she’s proudest of, who deserves a shoutout right now, and what’s exciting her about our industry.
Girls in Film South Africa and Blackboard create space for the next generation of filmmakers
Girls in Film South Africa and Blackboard are continuing their commitment to creating greater access to the creative industries through a masterclass programme that brought young creatives into conversation with working filmmakers and industry practitioner
HELLO_COLAB wins Brutal Fruit TV campaign for Africa, new work
HELLO_COLAB has landed Brutal Fruit’s new Africa-wide ‘Pink Table’ campaign, producing a TV commercial, more than 300 images, 24 dedicated social videos, traditional billboards, a 3D billboard and multiple edits for just about every screen you can think of.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Award Rankings 2025
Every month, South Africa’s top creative and production talent help us crown the best in local craft. Now, after a full year of judging, the numbers are in and the official IDIDTHAT Craft Awards Rankings for 2025 are here. From directors and DOPs to editors, sound studios and VFX artists, this is the leaderboard of the teams consistently producing the industry’s most awarded and admired work. Now you know who to work with next!
Craft Award Results: March 2026
The judges have spoken. Director Arthur Neumeier from Eyeforce tops this month's IDIDTHAT.co Craft Awards, with the esteemed Sibs Zihle, Creative Director at Ogilvy South Africa and Bruno Bossi, Director at Carbon Films on the judging panel. Congratulations to Arthur!
Craft Award Results: February 2026
A clean sweep for the Colonel. This month’s IDIDTHAT.co Craft Awards saw KFC take both top honours, with judges Catherine Wanliss, Creative Director at Accenture Song, and Kyle Lewis, Director at Egg Films, recognising top Craft from Zee Ntuli from Darling Films and Grant de Sousa of They Films.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
WISH I IDID THAT: May / June / July / August 2025
We all know the feeling when a piece of work drops and you think, “Damn, I wish I did that.” Instead of pretending we’re above it, we decided to lean in and turn those envy tingles into something worth celebrating. So we gathered some of South Africa’s sharpest creative minds, handed them some of the best work agencies have released over the last few months, and asked them to pick the pieces they wish they did. Here’s to giving credit where it’s due and maybe inspiring a little healthy jealousy along the way.
Cannes Lions 2025 wrap-up, the South African winners and the work
Yes, we know Cannes is over… but we’re not quite done talking about it. Here’s your full roundup of the week: the complete winners table, the work, and the companies that brought it home. You’ve inspired us all and reminded the world (and ourselves) what South Africans are capable of.
South Africa’s Cannes Predictions 2025
As the countdown to Cannes kicks off, the official IDIDTHAT.co Cannes Predictions are here! This is the South African work handpicked by our panel of judges as the strongest contenders to roar on the global stage. We asked them to view the work entered by South Africa into Cannes this year and choose the pieces they believe will turn heads in France. A massive shoutout to our judges Fran Luckin, Sbu Sitole, Roland Sweet, Danni Pinch, and Safaraaz Sindhi. Thank you for being absolute gold as always!