‘I Didn’t Feel Anything’ directed by Greg Rom

Greg: I discovered that one of Jono’s greatest fears is dancing in front of the camera. Enjoy.

Travys: I wanted to suck Jono into this psychedelic world, twisting and turning him and then bringing him back again in his clean white suit and bowtie. Basically, I played around in After Effects, doing the weirdest, trippiest things I could! Disclaimer: May cause epileptic seizures.

Mark: Growing up as a coddled boy in the Northern suburbs I loved Buddy Holly, zombies and ice-cream. So I figured I’d try and combine all of these passions into my dream commercial.

And if you thought that the mere idea of performing for these films was a baptism of fire for Jono, he too was tasked to make his own film. An ode to himself, if you will:

Jono: When people ask me what I do for a living, I never really know what to say.  Now I can just show them this video. 

It’s clear that Jono fits right in with the self-confessed bunch of film nerds at Gentlemen. They also let him play cricket in the corridor. Check out some of their favourite pieces of work from Jono’s reel here:

To brief any of the Gentlemen team on your latest commercials, to collaborate on ideas for your brands, or even just to have a natter about post new wave film, chat to Ingrid: ingrid@gentlemenfilms.coza / 083 651 9742 /  011 482 1420.