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Company Editorial

Romance breaks the formula with director Nthato Mokgata

There is fresh blood at ROMANCE. Nthato Mokgata has stepped into commercial filmmaking, joining ROMANCE’s diverse lineup of directing talent. But, calling Nthato a director barely scratches the surface. From pioneering Pan African electronic music as Spoek Mathambo, to winning an Annie Award with his Disney short ‘Surf Sangoma’, and releasing his debut novel ‘Ghost in the Drum’, his work has always defied borders. Now he’s applying that distinctive voice to the world of advertising, opening new possibilities for South African creatives.

Amisha Zanetti2025-10-02T13:05:47+02:00October 2nd, 2025|Categories: Editorial, ROMANCE Editorial|Tags: Nthato Mokgata|

Box Nation takes South Africa’s homegrown motorsport, spinning, onto the global stage

Heritage is not just about those cultures we inherit but also those we create, the ones that rise from our streets and become part of our national identity. One of the most powerful of these is spinning, South Africa’s first homegrown motorsport and ‘Box Nation’ is turning this township-born sport into South Africa’s next global cultural export.

admin2025-09-24T12:42:40+02:00September 24th, 2025|Categories: Editorial, Mogul Editorial|Tags: Box Nation, Mogul|

MISS NG PIECE proves Bananas on a winning streak with KFC

With their latest KFC Thailand commercial, ‘MISS NG PIECE’, they show how the collaboration between Bananas, KFC Thailand, and Carbon Films’ director Bruno Bossi is fast becoming a streak of standout work. The team turns the simple launch of six collectable Baby Saunders figurines into a funny and cinematic story about the very human frustration of being just one short of a complete set.

Amisha Zanetti2025-09-22T13:56:10+02:00September 22nd, 2025|Categories: Bananas Agency Editorial, Editorial|Tags: Bananas|

Meet Capitol Collective with end-to-end production scaled the smart way

The main focus isn’t just the TV ad anymore. It’s every screen. Instagram, YouTube, digital billboards, stories, reels, square, widescreen, vertical. That’s where Capitol Collective thrives. They understand the new reality of advertising: campaigns don’t stop at the 30-second spot. The team is used to building entire ecosystems of content, from digital and social to billboards, stills, BTS and case studies, often shooting everything in parallel.

Amisha Zanetti2025-09-16T12:38:05+02:00September 16th, 2025|Categories: Capitol Collective Editorial, Editorial|Tags: Capitol Collective|

Kabeer Shaik joins Massīf and drops a powerful new NSRI spot

Massīf has officially signed cinematographer-turned-director Kabeer Shaik. Known across the industry for his strong visual language and collaborative chops behind the lens, Kabeer is now stepping into the director’s chair, and if his latest NSRI spot is anything to go by, he’s making quite the entrance.

Amisha Zanetti2025-09-02T10:05:43+02:00September 1st, 2025|Categories: Editorial, Massïf Editorial|Tags: Kabeer Shaik, Massif|

So you want to start a Creative Agency?

In this interview, Roanna Williams shares the sparks and struggles behind starting her own shop, the culture she’s intent on building, and why the industry can’t afford to play it safe.

Amisha Zanetti2025-09-01T14:35:53+02:00September 1st, 2025|Categories: Boundless Editorial, Editorial|Tags: Boundless, Roanna Williams|

The Stormers breathe new life into South African sports advertising

The Stormers’ new commercial, ‘Breathe’, takes South African sports advertising on a very different route. Created by agency Bananas and Sunny Futures alongside director Anton Visser of Patriot, the ad plays as a rallying anthem from Cape Town to its team, with the city itself cast as the beating heart behind them. It positions Cape Town’s people as co-players, showing that when the Stormers run out, they carry the breath, energy, and spirit of the city with them.

Amisha Zanetti2025-08-29T09:23:03+02:00August 29th, 2025|Categories: Bananas Agency Editorial, Editorial, Patriot Editorial|Tags: Bananas, DHL Stormers, Patriot Films|

AVIJOZI 2025: Where Creativity and Technology Meet – Under the Theme ‘Heart of Steel’

Now in its 4th edition, AVIJOZI continues its legacy as Africa’s premier free-access festival at the intersection of Film Production, AI, Animation, VFX, Interactive Tech, Gaming, Comics, and Content Development. Where creativity and technology meet. The 2025 theme, ‘Heart of Steel’, signals boldness in the face of change, speaking directly to creators navigating industry disruption and rapid technological transformation.

Amisha Zanetti2025-08-13T11:55:47+02:00August 13th, 2025|Categories: Chocolate Tribe Editorial, Editorial|Tags: AVIJOZI, Chocolate Tribe|

Introducing Incommon Director Retang Sebeka

Incommon is the perfect home for Retang to direct the kind of work he’s become known for; quirky, story-driven, and beautifully framed. His style sits somewhere between cool and curious, with a voice that blends fashion sensibilities, cultural fluency, and a gently funny take on the world.

Amisha Zanetti2025-08-08T10:53:26+02:00August 8th, 2025|Categories: Editorial, Incommon Editorial|Tags: Incommon, Retang Sebeka|

Clear Angle Studios partners with local scanning company, Robot Air!

From Woman King to Mission: Impossible, South Africa has played host to big-budget international productions, lured by stunning landscapes, diverse locations, and competitive production costs. Now, Cape Town-based Robot Air has joined forces with the Pinewood-headquartered Clear Angle Studios, global leader in 3D capture services to bring world-class scanning technology and expertise to the region.

Amisha Zanetti2025-07-31T15:07:27+02:00July 31st, 2025|Categories: Editorial, Robot Air Editorial|Tags: Robot Air|

Carbon Films signs director Kristy Snell

A world-class specialist in food, liquids, and beauty brings her international experience to South Africa by joining the Carbon Films team. Kristy Snell is known for her bright, highly technical work in Tabletop directing. She brings years of international experience and a body of big brand work that turns everyday products, from burgers to beauty serums, into moments of pure joy.

Amisha Zanetti2025-07-24T13:31:25+02:00July 24th, 2025|Categories: Carbon Films Editorial, Editorial|Tags: Carbon Films, Kristy Snell|

The Refinery Joburg is open and so is Liam Traynor’s Colour suite

The Refinery has landed in Joburg with a new fully kitted Bryanston studio offering top-tier colour, VFX, online and final mix under one roof. Connected to their Cape Town HQ, The Refinery Joburg is ready to deliver high-end finishing across commercials, branded content, long-form and music videos. Leading colour is Johannesburg-born Liam Traynor, bringing home experience from London, Europe and LA.

Amisha Zanetti2025-07-22T14:27:22+02:00July 22nd, 2025|Categories: Editorial, Refinery Editorial|

Commercial director Imran Hamdulay joins The Star Film Company, now repped in Joburg

With a string of acclaimed projects and a cinematic approach to storytelling, director Imran Hamdulay has officially joined the roster at The Star Film Company. Imran brings a real sense of heart to everything he directs; his commercials feel deeply personal and undeniably South African. Hey Joburg, he lives in your hood now.

Amisha Zanetti2025-06-25T12:40:13+02:00June 25th, 2025|Categories: Editorial, Star Films Editorial|Tags: Imran Hamdulay, Star Films|

SOUTH AFRICA AT CANNES: Day 1 by Mike Abel

Every day this week, we’re handing the mic to a different South African at Cannes Lions 2025. We’ve asked them to capture one day, however they experienced it, in their own words. First up is Day 1 with none other than Mike Abel, Founder & Executive Chairman M&C Saatchi Abel & Group SA, here to give us a taste of his first day of Cannes, South African style.

admin2025-06-27T10:09:25+02:00June 17th, 2025|Categories: Cannes Lions, Cannes Lions 2025, Editorial, M&C Saatchi Abel Editorial|Tags: Cannes Lions 2025, Cannes Lions Dairy 2025, LittleBig, M&C Saatchi Abel, Mike Abel|

Bananas. An agency born for risk averse clients.

“The biggest risk you can take is to be ignored." That is the founding belief behind the new agency in town, Bananas. Leading with ‘mischief and meaning over money and metrics’, Bananas is founded by Saf Sindhi (former AMV BBDO creative and Ogilvy Creative Partner) and Justin Gomes (former FoxP2 founder) with multi-award winning, Sean Harrison, completing the creative trio as head of art.

Amisha Zanetti2025-06-11T16:06:38+02:00June 11th, 2025|Categories: Bananas Agency Editorial, Editorial|Tags: Bananas Agency, Justin Gomes, Safaraaz Sindhi, Sean Harrison|

Olamuk brings heart to the legacy of Mercedes-Benz in new docuseries

How do you tell the story of a brand that helped shape a town, generations of livelihoods, and an entire industry? If you’re the team at Olamuk, you do it with humanity, a lot of care and six beautifully crafted documentary portraits.

Amisha Zanetti2025-06-04T17:22:00+02:00June 4th, 2025|Categories: Editorial, Olamuk Editorial|Tags: Olamuk|

IDIDTHAT hosts South Africa’s first Cannes Predictions Screening

Last week we hosted our first-ever IDIDTHAT Cannes Predictions Night, bringing together agency creatives to celebrate South Africa's work entered into Cannes 2025. It was a night full of love, laughter, wristbands and world-class craft.

Amisha Zanetti2025-06-04T14:47:11+02:00June 4th, 2025|Categories: Cannes Lions, Cannes Lions 2025, Editorial, LittleBig Editorial|Tags: Cannes Lions 2025, LittleBig, Roland Sweet|

We’re back, baby! LITTLEBIG x IDIDTHAT team up for Cannes Lions 2025 coverage

The IDIDTHAT x LITTLEBIG Cannes coverage collab returns, and we couldn’t be prouder. Thanks to our partners at LITTLEBIG, we’re once again able to back South African creativity loudly and proudly. Follow us as we spotlight the work, the talent, and the gees that make our industry world-class.

Amisha Zanetti2025-05-29T13:46:51+02:00May 28th, 2025|Categories: Cannes Lions, Cannes Lions 2025, Editorial, LittleBig Editorial|Tags: Cannes Lions 2025, LittleBig, Roland Sweet|

Watch this space, director Ying-Poi De Lacy touches down at Spitfire

Spitfire’s newest signing is no stranger to the craft, with a decade of experience, Director Ying-Poi joins the production house with momentum. And if you ask EP Liesl Lategan Kyriakou, this one was written in the stars.

Amisha Zanetti2025-05-28T12:31:12+02:00May 28th, 2025|Categories: Editorial, Spitfire Editorial|Tags: Spitfire Films, Ying-Poi De Lacy|

Flying Fish gave a guy a billboard. Gentlemen Films’ Jono Hall made it a whole thing.

Comedy chaos, community drama, and a very big billboard in a very small yard. Flying Fish’s latest spot has all the ingredients of a “Surprisingly Good” mockumentary. Brought to life by Joe Public and directed by Jono Hall from Gentlemen Films, the hilariously escalating ad puts performance and tone front and centre.

Amisha Zanetti2025-05-23T08:57:37+02:00May 23rd, 2025|Categories: Editorial, Gentlemen Editorial|Tags: Gentlemen Films, Jono Hall|