Lauren Chengan and Ken Kamara, the new faces at Triple Story Content

Triple Story Content is shouting from their rooftop that directors Lauren Chengan and Ken Kamara are joining their roster of independent talent. According to Executive Producer Monareng Makwetla, both Lauren and Ken perfectly embody the philosophy of Triple Story Content, which values multi-faceted directors who understand the industry from various angles.

IDIDTHAT partners with LITTLEBIG to bring South Africa all the Cannes Lions news 2024

Each year we team up with a partner to bring the South African ad industry all the Cannes Lions coverage and most importantly celebrate South Africa’s creative work and strengthen our unique ad culture. As we gear up for the festival, we are excited to announce our partnership with production company, LITTLEBIG. Thanks to the team’s support IDIDTHAT is yet again able to bring home all the Cannes 2024 news. Having won Gold at Cannes themselves, LITTLEBIG understands the significance of Saffas supporting each other internationally. Thank you for joining us in championing South Africa’s creativity.

2024-06-06T16:07:50+02:00June 6th, 2024|Categories: Cannes Lions, Cannes Lions 2024, Editorial, LittleBig Editorial|Tags: , |

AVIJOZI 2024: Everything you need to know from Festival Director and CEO of Chocolate Tribe Nosipho Maketo-van den Bragt

Mark your calendars! On September 14-15, 2024, Chocolate Tribe, in collaboration with Netflix, proudly presents the third annual AVIJOZI Festival. This world-class festival spotlights Film, Animation, Visual Effects, and Interactive Technology, including Gaming. We spoke to Festival Director and the leading force behind AVIJOZI, Nosipho Maketo-van den Bragt to find out how the festival has levelled up this year and what exactly we can expect. Whether you're a professional filmmaker, a gaming enthusiast, or starting out- you won’t want to miss AVIJOZI 2024!

Director Gorgeous Bushman brings a curious mind to Gentlemen Films

To meet Bathandwa Ngwendu a.k.a. ‘Gorgeous Bushman’ is to be reminded that the world is a vast place full of things to be discovered. He has a unique, open, and curious point of view that he brings not just to his work, but to every interaction. His move to Johannesburg has found him a permanent home at Gentlemen Films, where his intimate storytelling approach meets the vast experience of the team.

2024-05-17T07:26:47+02:00May 17th, 2024|Categories: Editorial, Gentlemen Editorial|Tags: , , |

Director Jabu Newman from Romance speaks to (not at!) Gen Z in sexual health campaign

Jabu Newman’s latest campaign #ForeverWena is an unashamed, unafraid story about sexual health and choice. Cementing her reputation as a director who is fluent in speaking to the youth, Jabu has crafted a portrait of South Africa’s Gen Zs that feels unique, personal and genuine. Showcasing a stunning range of sexuality and sexual exploration, the campaign #ForeverWena is a celebration of sexual diversity with zero judgement or shame, AMEN!

2024-04-30T12:49:11+02:00April 30th, 2024|Categories: Editorial, ROMANCE Editorial|Tags: , , |

‘A nimble bunch of over-achievers,’ it’s about time you meet LittleBig

Established in 2003 LittleBig is a full-service video production and activation company that, we think, has been flying under people’s radar for far too long. It had us baffled that these guys were bringing home top international awards for South Africa over the past few years (hello Gold Cannes Lions) yet we weren’t seeing their name in the headlines. So, we made a point to get to know the team and find out more about what they do behind the scenes to get onto the main stage at Cannes.

2024-04-26T12:50:45+02:00April 26th, 2024|Categories: Editorial, LittleBig Editorial|Tags: |

Howard Audio sweeps the floor with FOUR Creative Circle Annual Awards, leading the charge in audio

The Creative Circle Annual Awards might be done but the taste of the win is still fresh in the air at Howard Audio, and for good reason. The team were the audio force behind 4 awards, including winning FIRST in the Integrated Campaign category, FIRST in the Radio and Audio campaign category, First in the Mza'taal category and SECOND in the Digital category. Massive congrats to Adam Howard and his team – always pushing the standards of audio in South Africa!

2024-04-15T10:14:45+02:00April 15th, 2024|Categories: Editorial, Howard Audio Editorial|Tags: , , |

Cake celebrates three years of magic with a deck of personalised tarot cards

Proving that their creativity isn’t restricted to the ad world, the team at Cake decided to celebrate three years of commercial-making magic with a set of personalised tarot cards. YES PLEASE! Each card represents work Cake has pulled off in it’s third year and tells a little story about the concept while linking to the video, genius, you don’t even have to be psychic to enjoy them.

Spitfire boosts its talent roster with the arrival of director Paul Ramaema

Spitfire has welcomed director Paul Ramaema to its roster, solidifying the production company’s reputation for fostering young gifted talent. Paul’s work ranges from car commercials to music videos and comedy performance spots; a great fit for a production company that embraces multi-talented directors.

2024-04-03T15:08:55+02:00April 3rd, 2024|Categories: Editorial, Spitfire Editorial|Tags: , , |

Director Christopher Lee from And. captures luxury in his latest car commercial for Lexus

Christopher Lee’s direction of the latest Lexus commercial is reflective of a director who is considered, detail-oriented and deeply in love with cars. In reality, Chris is a race car driver who happens to be a director at the same time, and he’s probably the fastest director on four wheels.

2024-04-03T15:23:32+02:00March 18th, 2024|Categories: And. Editorial, Editorial|Tags: , |

Egg Films appoints Lisa Wides as Head of Communication

Egg Films is thrilled to welcome Lisa Wides (formerly Lisa Jaffee) as their new Head of Communication. She’s no newcomer to the advertising world, bringing over 17 years of experience as an agency TV Producer, most recently serving as the Head of Broadcast at Ogilvy before taking a break to raise kids. Lisa will be a dedicated resource and point of contact for agencies, working closely with agency producers and creatives, serving as the go-to person, and providing agencies with an invaluable resource throughout campaigns.

2024-03-12T11:28:08+02:00March 12th, 2024|Categories: Editorial, Egg Films Editorial|Tags: |

Chocolate Tribe’s creature realism in Netflix feature a first for the continent

Chocolate Tribe, the high-end visual effects, animation, and IP development studio, has once again made us say, ‘Wait, is that not real?!’ The game of creature creation on the continent has been taken to another level with their latest animated hyena character named Jonga, a photoreal masterpiece crafted for the Netflix film ‘iNumber Number 2: Jozi Gold.’ This project marks the first CGI-created creature to come from South Africa in a Netflix feature but more importantly, this work proves that even our smaller studios from South Africa can rival the best in the world. Go Tribe!

2024-04-15T12:01:18+02:00March 8th, 2024|Categories: Chocolate Tribe Editorial, Editorial|Tags: |

Together Films’ Executive Producer Gaye Leong on changing times and rolling with trends

It was while shooting one of the first commercials to be filmed in South Africa during lockdown, that Executive Producer Gaye Leong officially launched Together Films. The foundation of the company was laid and the mission statement clear – Together we can do anything, no matter the times. Now, four years and a growing roster of talent later Gaye shares some of the top industry trends her production company has encountered, adapted to and rolled with, Together.

2024-02-15T08:29:20+02:00February 15th, 2024|Categories: Editorial, Together Films Editorial, Uncategorized|Tags: , |

He’s raw, he’s real, he’s Carbon Films’ new director, Christian Mangachena

Carbon Films has announced that multitalented director Christian Mangachena has joined their roster. Christian brings a distinctive visual style to advertising that feels unfamiliar, raw and real. As a director with a background in cinematography and editing, Christian uses camera angles, locations, textures and colour palettes to take a deep dive into culture that feels unconventional and refreshing. Christian brings something that we don’t think we’ve seen before and with the production chops of Carbon, we can’t wait to see more.

2024-02-13T10:04:23+02:00February 12th, 2024|Categories: Carbon Films Editorial, Editorial|Tags: , |

Directors on Directors. The women of ROMANCE – Nicole Ackerman, Jabu Newman and Emilie Badenhorst

The Loeries released their rankings for 2023 and congratulations to ROMANCE for being ranked the number one production company in South Africa. BOOM. What better way to celebrate than to go fly-on-the-wall as three ROMANCE directors, Nicole Ackerman, Jabu Newman and Emilie Badenhorst interview each other. They get candid about their process, background, influences and the women who helped them along their way.

2024-02-08T15:06:57+02:00February 8th, 2024|Categories: Editorial, ROMANCE Editorial|Tags: , , , , |

THEY is proud to add Robin Goode to their directors roster

Robin is one of those true filmmakers with incredible visual artistry chops. He’s blessed with the double superpower of being able to create evocative imagery while crafting powerful performances. With multiple Cannes Lion awards, a Loerie Grand Prix, over 15 years of commercial directing experience and two feature films under his belt, Robin adds his experience to the already established roster at They.

2024-01-26T09:53:21+02:00January 26th, 2024|Categories: Editorial, They Editorial|Tags: |

How 70 000 globes did more than light up the town of Stanford

What might have been a bleak Christmas for small-town Stanford has transformed into one of the most memorable festive seasons the town’s tourism has ever seen. Agency 99c, production company 7 Films and Checkers wanted to honour this community that stood together during the town’s recent floods by lighting up the main street with a Santa-approved lights display. Bringing a little bit of ‘xtra joy’ back to a community that nearly lost everything ended up having a lasting impact felt throughout the area.

2023-12-13T08:30:18+02:00December 13th, 2023|Categories: 7Films Editorial, 99c Press, Editorial|Tags: , , |

Director Maxime Davenport brings technical chops to storytelling, fits right in at 7 Films

What gives Maxime Davenport her edge is the fact that she didn’t ever take a shortcut to becoming a full-time director. Initially trained as a DOP, Maxime went on to cut her teeth as an editor and has put in her time as a researcher for the top directors in South Africa. She did all this while building up her own director’s reel. With her arsenal of experience, Maxime joins 7 Films as a full-time commercial director drawn to their extensive experience with technical boards, impressive car spots and passion for performance-based storytelling.

2023-12-04T14:29:01+02:00December 4th, 2023|Categories: 7Films Editorial, Editorial|Tags: , |

Local production company JOE and director Dan Mace wipe out competition on international stage for the Shorty Impact Awards

Director Dan Mace and his Cape Town-based production company JOE bagged two international Shorty Impact Awards in Los Angeles recently; the ‘Global Impact of The Year’ and ‘Audience Honour’ Awards. Dan (who honestly could make a cube of ice go viral, if he hasn’t yet!) and JOE were recognised for their work for the Beast Philanthropy YouTube channel, where the Beast Philanthropy team, led by Darren Margolias, transformed the Baphumelele orphanage in Khayelitsha. The awarded work was for YouTube and currently stands at over 30 million views! Shut the front door!!

2023-12-04T15:05:09+02:00December 4th, 2023|Categories: Editorial, JOE Editorial|Tags: , , |

Darling Films is asking you to swipe right on Darling Fling

Darling Films is asking people to have a fling, a Darling Fling. Executive Producer heavyweights Lorraine Smit and Melina McDonald have launched Darling Fling with Mmameyi Mphahlele appointed as the Executive Producer. Darling Fling is an extension of Darling Films and a new offering that will bring any of your wildest creative ideas to life by sourcing the right talent for your project. With the trio’s years of creative problem-solving experience and the production backing of Darling, you know you’re gonna have a safe fling.

2023-11-29T15:24:06+02:00November 28th, 2023|Categories: Darling Films Editorial, Darling Fling Editorial, Editorial|Tags: , |