Company Editorial

TinToy Films, 12 years of commercial making gets a rebrand

TinToy Films has been in the commercials production game for over a decade, and as Executive Producer Warren Ferreira jokingly puts it, ‘We started when we were young and dumb.’ Now that both Warren and TinToy director Ian Morgan, have become first-time dads, they thought it was about time that their company mature along with them. What began as a one-stop production shop has morphed into an established director based production house with an impressive reel and fresh new branding.

admin2023-09-20T12:27:19+02:00September 20th, 2023|Categories: Editorial, TinToy Editorial|Tags: Ian Morgan, TinToy, Warren Ferreira|

Two Netflix series, big brand car campaigns and backed Patriot Films; Thati Pele is a name that’s here to stay.

Director Thati Pele’s road to 2023 has been eventful and, at times, contradictory. Recently known for her directing work on the Netflix teen drama ‘Blood and Water’ and the original series ‘Savage Beauty’, Thati is now switching gears from longform to continue again as a commercial filmmaker. With a proven track record as a strong storyteller and a Volkswagen campaign that showcased her versatility in both performance and comedy, Thati has joined Patriot Films where she is destined to craft stand-out commercial work.

admin2023-09-18T15:34:11+02:00September 18th, 2023|Categories: Editorial, Patriot Editorial|Tags: Patriot Films, Thati Pele|

Hey South Africa, the lover and fighter is back to make you feel something!

Director Erik Johann Van Wyk, one of South Africa’s most talented exports is home. The multi-award-winning director renowned for his emotionally moving high-concept work has returned to South Africa and launched his own local production company, ‘Lovers & Fighters.’

admin2023-09-14T13:23:20+02:00September 14th, 2023|Categories: Editorial, LandF Editorial|Tags: Erik Johann Van Wyk, Lovers and Fighters|

Imraan Christian finds a new canvas at Egg Films

Imraan Christian’s recent move to Egg Films marks a natural, yet anticipated, evolution in his artistic journey. The award-winning director has very quickly made a name for himself in the commercials world, crafting strong visual work and embracing a profound commitment to creating lasting relationships with his collaborators and cast. This philosophy is beautifully encapsulated in his personal mantra, ‘I always hope to leave more than I take.’ The announcement of Imraan joining the roster at Egg Films coincides with the release of his latest commercial for TymeBank in collaboration Accenture Song.

admin2023-09-12T13:06:56+02:00September 12th, 2023|Categories: Editorial, Egg Films Editorial|Tags: Egg Films, Imraan Christian|

POST gets sexier, welcomes Two AM to the building, now offering full post AND sound design, composition and voice-over facilities

POST has established itself as a top full-service post-production, VFX and Sound Design solutions hub with a super sexy creative space housed in the Old Castle Brewery in Cape Town. Get ready to high-five convenience because the team are now broadening their offering as they are joined in their building by Two AM Music. Although the companies will remain independent, the under-one-roof collaboration will mean that POST clients will now have in-house access to Original Music Composition and studio-quality Voice-over recording facilities.

admin2023-09-12T12:56:44+02:00September 12th, 2023|Categories: Editorial, POST Editorial, Uncategorized|Tags: POST CT, Two AM|

IDIDTHAT Craft Awards August 2023

This month’s IDIDTHAT.co Craft Awards were judged by the distinguished Brendan Hoffmann, ECD at Joe Public Cape Town and the esteemed Ian Gabriel, Director at Giant Films Thank you sirs! Congratulations to Production Designer (or if you prefer, Art Director) Louise Knepscheld on her work for Kruger and Slim from Darling Films for his MTN spots. Well done you crafty beauties!

Anne in the Studio2023-09-06T14:25:02+02:00September 6th, 2023|Categories: Darling Films Editorial, IDIDTHAT Craft Awards|Tags: 7 Films, Activ8 Brand Ingenuity, AK, Bioscope Films, Brendan Hoffmann, Darling Films, Howard Audio, Ian Gabriel, Joe Public United, Katlego Baaitse, Kyla Philander, Louise Knepscheld, Slim, Spitfire Films, Strangelove, The Star Film Company|

Production company CreateSA.tv on creativity through inclusivity

CreateSA.tv is a 100% female-owned production company that’s basically doing it all, and doing it a little differently. Their talent pool includes directors, cinematographers, photographers, and editors, all geared up to create TVC’s, digital content, and campaign stills. Apart from offering solutions from concept to post, what really sets CreateSA.tv apart, is the heartbeat of the company – an approach they call #Radicalinclusivity.

admin2023-08-23T08:00:04+02:00August 23rd, 2023|Categories: CreateSA Editorial, Editorial|Tags: CreateSA|

Carbon Films joins global network of 20 production houses, introducing Supercluster

Carbon Films is representing our country as the only South African production company selected to join the ranks of Supercluster, a global collective of 20 production houses in 20 countries across 6 continents. This alignment positions Carbon at the forefront of a partnership fuelled by artistic exchange, shared resources and collaboration on a global scale. The move also gets our local industry sitting right next to the rest of the world, proving again that we can be big players in the global field.

admin2023-08-15T11:49:31+02:00August 15th, 2023|Categories: Carbon Films Editorial, Editorial|Tags: Bruno Bossi, Carbon Films|

IDIDTHAT Craft Awards July 2023

This month’s IDIDTHAT.co Craft Awards were judged by our esteemed poultry enthusiasts Nkanyezi Masango, CCO at DENTSU CREATIVE and Cindy Lee, Director at The Star Film Company. Yes, chicken reigned supreme this month as Greg Gray from ROMANCE, Adam Bentel from KrewKut & Elben Schutte feat. Martin Bergeaud from Pressure Cooker Studios clucked their way to glory 🐔🏆 Congratulations to ruling the roost team!🐣👑

Anne in the Studio2023-08-09T09:03:01+02:00August 8th, 2023|Categories: IDIDTHAT Craft Awards, Pressure Cooker Editorial, ROMANCE Editorial|Tags: Aadil Dhalech, Adam Bentel, Bioscope Films, Chocolate Tribe, Cindy Lee, Darling Films, DENTSU CREATIVE, Giant Films, Greg Gray, OSU, Pressure Cooker Studios, ROMANCE, Slim, Spitfire, The Rudeboy Collective, The Star Film Company|

Audio Militia takes AI craft to new heights to bring rapper Riky Rick’s legacy back to life for one last song.

February 2022, South Africa mourned the passing of musician Riky Rick, who tragically suffered from mental health issues. Before we lost Riky, he shared his final tweet ‘I’ll return a stronger man’ with the world. One year later, Audio Militia and TBWA, with the clever use of AI technology, brought Riky’s legacy back to life, by releasing one final song, a moving tribute to his legacy and the launch of The Riky Rick Foundation. The Foundation has been created by Riky’s family in his honour to help people with mental health issues.

admin2023-07-27T11:31:26+02:00July 27th, 2023|Categories: Audio Militia Editorial, Editorial|Tags: Audio Militia|

Paving her own path, director Zandi Tisani launches as an Independent Director

Director Zandi Tisani’s move to independence signifies a transformative milestone in her career. While staying true to the fundamentals she embraces as a director – a passion for pop culture, a keen eye for the latest trends, and an affinity for performance-driven work and strong visuals – she has now taken a deliberate step towards prioritising her trajectory as director. This choice opens up fresh and exciting opportunities for creatives to collaborate with her.

admin2023-07-24T13:51:43+02:00July 24th, 2023|Categories: Editorial, Hello Circus Editorial|Tags: Hello Circus, Zandi Tisani|

IDIDTHAT Craft Awards June 2023

June’s IDIDTHAT.co Craft Awards were judged by two creative powerhouses armed with their impeccable artistic palates; Camilla Clerke, Executive Creative Director at Ogilvy South Africa & Thina Zibi, Independent Director. Thank you for lending us your fiery brilliance. Congratulations to Slim from Darling Films for being awarded Best in Craft by both judges - BOOM.

Anne in the Studio2023-07-05T13:33:12+02:00July 5th, 2023|Categories: Darling Films Editorial, IDIDTHAT Craft Awards|Tags: 7 Films, AK, Camilla Clerke, Chloe Coetsee, Darling Films, Egg Films, FirstPencil, Gorgeous Bushman, Indie Village, JT, Marc Algranti, Ogilvy Cape Town, Ogilvy South Africa, Robot, Slim, Spitfire Films, Strangelove, Thina Zibi, TinToy|

Director Sandulela Asanda joins Osu Creative Productions with a bang, releases AfriSam comedy commercial

Director Sandulela Asanda, who recently joined Osu Creative Productions, has wasted no time making her mark. The release of her latest commercial for AfriSam not only validates Executive Producer Simoné Bobo’s initial instinct in recognising Sandulela’s talent as a performance and comedy director but also underscores her ability to collaborate with actors and non-actors alike. With a blend of humour, irreverence, and an innate understanding of youth culture, Sandulela proves herself to be a true force on the Osu roster.

admin2023-07-05T14:40:37+02:00July 5th, 2023|Categories: Editorial, Osu Editorial|Tags: OSU, Sandulela Asanda|

Director Jono Hall’s debut film signals the levelling up of a bold visual storyteller

Gentlemen Films director Jono Hall’s debut film ‘Awake’ is a bold and captivating emotional experience that lingers in your memory and behind your eyelids long after you’ve watched it. Breaking free from the constraints of the commercials world, ‘Awake’ serves as a testament to Jono’s ever-expanding talent at creating striking work that is classy and restrained, yet still able to deliver utterly unexpected and attention-grabbing moments. It is a meticulously crafted film made by a confident visual storyteller who shows every indication of levelling-up in his career. Hell yeah!

admin2023-06-28T10:02:55+02:00June 28th, 2023|Categories: Editorial, Gentlemen Editorial|Tags: Gentlemen Films, Jono Hall|

Director Lamar Bonhomme finds a home at Robot

Director Lamar Bonhomme seeks to capture the essence of the world in its rawest and most unfiltered form. Armed with a lens that embraces the beauty of imperfection, Lamar is joining the powerhouse roster at Robot. With Robot’s established production support, Lamar is eager to continue reflecting the richness of our world with a cinematic timelessness that avoids unnecessary gimmicks, something that is evident in his latest campaign for SA Tourism.

admin2023-06-15T16:54:17+02:00June 15th, 2023|Categories: Editorial, Robot Editorial|Tags: Lamar Bonhomme, Robot|

South African director Raphadu Maphoto selected for Eyeforce’s international young creatives program

The production house with offices in Amsterdam, Cape Town, and Lisbon is pleased to announce the launch of a program aimed at creating equal opportunities and breaking down barriers for young creatives within the commercial industry. From South Africa, our very own Raphadu Maphoto will be joining the program and from the Netherlands, Eyeforce has welcomed Eva Oosterveld.

admin2023-06-15T10:38:25+02:00June 14th, 2023|Categories: Editorial, Eyeforce Editorial|Tags: Eva Oosterveld, Eyeforce, Raphadu Maphoto|

IDIDTHAT partners with Howard Audio to bring South Africa all the Cannes Lions news 2023

The countdown to Cannes Lions 2023 has begun. As always IDIDTHAT will be the ultimate source of all the South African news live from Cannes. This year, IDIDTHAT has joined forces with Howard Audio led by Cannes veteran Adam Howard. Howard Audio is the perfect partner for Cannes, having previously won Gold, Silver and Bronzes at Cannes, the company understands the importance of supporting our Saffas nominated on the international stage.

admin2023-06-09T08:57:01+02:00June 9th, 2023|Categories: Cannes Lions, Editorial, Howard Audio Editorial|Tags: Adam Howard, Cannes Lions 2023, Howard Audio|

Great performances, visual richness and a little bit bananas, it’s Amy Allais’ campaign for Spar2U

Ola! Films director Amy Allais has crafted a vibrant, fast paced, high-energy campaign for TBWA Durban and Spar and we love it! Amy, known for her keen sense of aesthetics and her talent for eliciting powerful performances, has delivered three spots that are super fun, uniquely South African and infused with Amy’s trademark touch of eccentricity.

admin2023-06-02T10:40:40+02:00June 2nd, 2023|Categories: Editorial, Ola! Editorial|Tags: Amy Allais, Ola! Films|

Cars, food and…self-driving beds? Behind the lens with multifaceted Director Kofi Zwana

Hungry Films’ Kofi Zwana is the kind of director who brings it all to the table. With his technical experience, passion for visual storytelling, and collaborative spirit, he’s as multi-faceted in his role as a director as he is in his personal life. His latest spot for Spur is a whirlwind morning adventure with beds navigating Cape Town’s early morning traffic to deliver their occupants straight to breakfast. Bed goals! This playful spot perfectly reflects Kofi’s infectious energy and enthusiasm.

admin2023-05-26T08:48:10+02:00May 26th, 2023|Categories: Editorial, Hungry Films Editorial|Tags: Hungry Films, Kofi Zwana|

From aesthetics to authenticity, Gale Maimane amplifies South African visual culture

From the onset of her directing career, Gale Maimane has drawn on her background in photography, animation and graphic design to effortlessly blend concept and aesthetics in her work. Her trained eye, point of view and affinity for authenticity, enables her to craft impactful visuals that resonate with local audiences. Gale has now returned for her second collaboration with Jägermeister. Infused with super kühl vibes, she has once again created captivating aesthetics with a uniquely South African visual stamp on the work.

admin2023-05-19T07:46:26+02:00May 19th, 2023|Categories: Darling Films Editorial, Editorial|Tags: Darling Films, Gale Maimane|

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