We got to meet up with Art Director, Daniella Dagnin, represented by Hello Circus, to get some insights into what the life of an Art Director looks like. Just to clarify, this isn’t the Art Director that teams up with a Writer in the agency, we’re talking about the pros that are there to elevate and serve the director’s visual vision. They are the visual voila to storytelling, that if done right, can take your commercial from a Wessel Anderson to a Wes Anderson. Here’s what Dani had to say.
This month's IDIDTHAT.co Craft Awards were judged by Jabulani Sigege, Executive Creative Director at Machine_ and Justice Mukheli, Director at Romance. Congratulations to directors Thina Zibi from Hello Circus and Tebza from The Star Film Company who will be strutting into the second half of 2022 a whole Craft Award sexier.
‘I sometimes wish I had left the ad agency world sooner, but when I look back I realise I was always working toward becoming a director. Everything I have done and achieved has led up to this moment. Even though technically speaking I have only been directing for a few years, for me, it’s been over a decade in the making.’ Says Art Director turned Filmmaker Thina Zibi.
SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Thina Zibi from Hello Circus, Anna Telford from Butterfly Films, and Thea Small from Darling Films.
This month’s IDIDTHAT.co Craft Awards were judged by the absolute least of our Januworries; hoarder of awards and Creative Director at Grey/WPP Liquid, Steph van Niekerk, and the magic-maker himself, Senior Editor at LUDUS Post Productions, Mark Ash. Congrats on December's top Crafters, Jeana Theron from Darling Films & Mark Middlewick from Circus.
Hello Circus represents freelance and independent directors who are already established or new to the industry. Choosing a far more fluid and flexible approach over the traditional production model, this talent agency connects directors directly with agencies and brands to create a more integrated transparent process. Wanna join the Circus?