Company Editorial

From aesthetics to authenticity, Gale Maimane amplifies South African visual culture

From the onset of her directing career, Gale Maimane has drawn on her background in photography, animation and graphic design to effortlessly blend concept and aesthetics in her work. Her trained eye, point of view and affinity for authenticity, enables her to craft impactful visuals that resonate with local audiences. Gale has now returned for her second collaboration with Jägermeister. Infused with super kühl vibes, she has once again created captivating aesthetics with a uniquely South African visual stamp on the work.

admin2023-05-19T07:46:26+02:00May 19th, 2023|Categories: Darling Films Editorial, Editorial|Tags: Darling Films, Gale Maimane|

Entering the Ayanda Duma era, Robot’s director is unleashed and unafraid.

Ayanda Duma’s pursuit of challenging the status quo coupled with her passion for exploring South African culture, black identity, queer culture and femme culture is what drives her as a director. She proudly stands by her values especially when it comes to breaking down stigmas and stereotypes, she is also an absolute damn joy, warm, generous with her time and her razor-sharp wit. Even when navigating sensitive subject matter, Ayanda always remains at the core of her craft, as exemplified by her latest project - ‘Sex and Pleasure’ for Showmax.

admin2023-05-12T10:24:36+02:00May 11th, 2023|Categories: Editorial, Robot Editorial|Tags: Ayanda Duma, Robot|

Samantha Nell, making her mark in performance directing

Gentlemen Films director, Samantha Nell, has quickly made a name for herself as a strong performance director with a talent for storytelling. Her reel showcases stand-out work in both comedy and drama, often combining the two, and has seen her directing some of the most renowned and respected actors in South Africa, in commercials and now in her debut feature film for Netflix. We caught up with the Gentlemen Films director about her rise in the industry.

admin2023-05-10T12:56:15+02:00May 9th, 2023|Categories: Editorial, Gentlemen Editorial|Tags: Gentleman Films, Samantha Nell|

Director Dani Hynes launches Love Films. We love that idea.

Loves Films is doing it a little differently. It’s a production company that provides a “come-and-go-as-you-please” home for freelance directors and a more permanent residency option for those who want to stay longer. Love Films is another way to bring ideas to life. ‘Curating creative and production teams to collaborate with on commercials, music videos or films means that we can create bespoke solutions to every board, budget and schedule that comes our way.’ Says Dani. It’s about putting the right heads together to show each job the Love it deserves.

admin2023-05-05T09:25:24+02:00May 5th, 2023|Categories: Editorial, Love Films Editorial|Tags: Dani Hynes, Love Films|

Meet the newest production company on our radar, welcome And.

And. is the new production company from Robert dos Santos and Byron Davis which stables a cast of directors with global talent. Making waves internationally And. has racked up 50+ awards and nominations for their work on the world stage. Now, their sights are set on South Africa. And with a quick look at what they’ve been up to, it’s only a matter of time before they are household names back home.

admin2023-05-02T15:50:27+02:00May 2nd, 2023|Categories: And. Editorial, Editorial|Tags: And., BYRON DAVIS, CHRISTOPHER LEE, ROB DOS SANTOS, RYAN HING|

Eyeforce signs Internationally Acclaimed Photographer and Directors, Testimony to Global Ambitions.

Production company Eyeforce is thrilled to announce the signing of three exceptional South African talents to their roster: Kent Andreasen, Meghan Daniels, and Kyla Philander. With their well-established flagship company based in Amsterdam, and their offices in Cape Town and Lisbon, Eyeforce is focused on expanding its local reach, whilst continuing its commitment to inspiring audiences worldwide.

admin2023-04-25T14:19:15+02:00April 25th, 2023|Categories: Editorial, Eyeforce Editorial|Tags: Eyeforce, Kent Andreasen, Kyla Philander, Meghan Daniels|

OBSESSED with director Karien Cherry

IDIDTHAT is obsessed with Giant Films director Karien Cherry. Ranked as the Number 1 director in the African & Middle Eastern region by the 2020 Loeries, Karien has become one of the most sought-after directors in the country. She won her first Best in Craft in IDIDTHAT’s Craft Awards back in 2015 and we’ve been die hard fans ever since. Having recently judged at the D&AD Awards for the second year in a row, Karien shares her thoughts on the work she wishes she did, her superpowers, bucket list and how she’s almost 2000 weeks. This is what Karien Cherry is obsessed with.

admin2023-04-12T13:16:44+02:00April 12th, 2023|Categories: Giant Films Editorial, IDIDTHAT Obsessed|Tags: Giant Films, Karien Cherry|

IDIDTHAT Craft Awards March 2023

Here are the results for this month's IDIDTHAT.co Craft Awards. Thank you to our most esteemed judges, Thembalethu Msibi, ECD at BlackSwan and Sam Coleman, Director at Patriot for lending us your expertise this month. Congratulations to Mzonke Maloney and the team at Carbon Films for taking home Best in Craft for March.

Anne in the Studio2023-04-06T10:05:21+02:00April 6th, 2023|Categories: Carbon Films Editorial, IDIDTHAT Craft Awards, Triple Story Content Editorial|Tags: 7 Films, Carbon Films, Darling Films, First Pencil, Mzonke Maloney, Patriot Films, Peter Pohorsky, Plank Films, ROMANCE, Sam Coleman, Thembalethu Msibi, Thina Zibi, Triple Story Content|

IDIDTHAT Presents ‘SHE DID THAT’ March 2023

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Chloe Coetsee from Darling Films, Jabu Nadia Newman from Romance Films and Renee van Reenen from Platypus.

admin2023-03-30T12:00:12+02:00March 30th, 2023|Categories: Darling Films Editorial, ROMANCE Editorial, SHE DID THAT|Tags: Chloe Coetsee, Darling Films, Jabu Nadia Newman, Platypus, Renee van Reenen, ROMANCE, Romance Films|

BEST OF 2022. All the work and winners.

The Creative Circle Best of 2022 is about celebrating all the finest South African Creativity from 2022. Here you can find all the awarded work and the talent responsible for creating the work...so you know who to call for your next project 🔥

Justine Calverley’s latest car ad is a cinematic fantasy ride on Mars for Toyota

Justine Calverley’s spot for Toyota and FCB Joburg is a big-scale cinematic car ad that seamlessly blends visually stunning locations with VFX. The adventurous spot landed Justine 3rd position in AdForum’s Top 5 Best Directors Worldwide for March and we can see why. We spoke to the First Pencil filmmaker about her approach to the work.

admin2023-03-23T15:12:57+02:00March 23rd, 2023|Categories: Editorial, FirstPencil Editorial|Tags: FirstPencil, Justine Calverley|

Chef’s kiss to director Thina Zibi, serving ama’Italiano and top performances in new work

The latest work from Director Thina Zibi is a hilarious, relatable and distinctly South African ad with some serious Italian flair. With the backing of Triple Story Content and creative from The Odd Number, ‘Always Eatalian’ for Fatti’s and Moni’s is why we love South African advertising. The commercial not only delights with moments that stay with you long after you’ve watched them, but it solidifies Thina’s space in the industry as an exceptionally talented performance director. Bravo!

admin2023-03-20T14:52:53+02:00March 20th, 2023|Categories: Editorial, Triple Story Content Editorial|Tags: Thina Zibi, Triple Story Content|

10 things you should know about Online and Motion Graphics with Ludus Post Productions’ Donovan Smith

We asked the Head of Online and Motion Design at Ludus Post Productions, Donovan Smith, some questions about the inner-workings of the post process and what are some of the best practices for achieving top craft in post.

admin2023-03-17T08:50:57+02:00March 17th, 2023|Categories: Editorial, Ludus Editorial|Tags: Donovan Smith, Ludus Post Production|

OBSESSED with director Zee Ntuli

IDIDTHAT is obsessed with Darling Films director Zee Ntuli. He's a filmmaker and a writer. Working in commercials and long-form, Zee always brings his passion for storytelling and style to his work. In 2021 he was ranked 1st for Direction in South Africa by the IDIDTHAT Craft Awards, so naturally, he was the perfect candidate to kick off IDIDTHAT's new OBSESSED Series. Poetry, artificial intelligence, aeroplane seats and the commercial he wishes he directed, this is what Zee Ntuli is obsessed with.

admin2023-03-07T13:45:02+02:00March 7th, 2023|Categories: Darling Films Editorial, Editorial, IDIDTHAT Obsessed|Tags: Darling Films, Zee Ntuli|

IDIDTHAT Craft Awards February 2023

This month’s IDIDTHAT.co Craft Awards were judged by red-carpet-worthy talents of Julie Thorogood, Creative Director at NetworkBBDO and Mark Middlewick, Director at First Pencil. Congratulations to Director Imraan Christian from Arcade and Strangelove Editor Shelby Ncube who were awarded Best in Craft this month by both judges.

Anne in the Studio2023-03-07T14:11:13+02:00March 7th, 2023|Categories: Arcade Content Editorial, IDIDTHAT Craft Awards, Strangelove|Tags: 0307 Films, 7 Films, Arcade Content, Carbon Films, Cut & Paste Generation, First Pencil, Gentlemen Films, Julie Thorogood, Marc Algranti, Mark Middlewick, Network BBDO, Patriot Films, Pressure Cooker Studios, Priest, ROMANCE, Spitfire Films, Strangelove, Your Girlfriend|

Emerging Director Hloni from Spitfire on your radar and ready to fly

Director Malehlohonolo Ntsooa, better known around Spitfire as Hloni, has very quickly, with the power production support of Spitfire and Executive Producer Liesl Lategan, built an impressive showreel featuring sports, food, music, comedy, finance and visual effects-heavy spots. We found out how this young determined talent rose up in the ranks of a top production company.

admin2023-03-02T06:04:49+02:00March 1st, 2023|Categories: Editorial, Spitfire Editorial|Tags: Hloni Ntsooa, Spitfire, Spitfire Films|

Massïf Films’ Director Gordon Lindsay DID THAT

Massïf Films’ Gordon Lindsay has a reel that screams BIG BUDGETS, and although he has worked on many high-end jobs locally and around the world for the likes of Guinness and Tinder, the truth is a lot of the work was made on a shoestring. It’s not the budgets that have contributed to Gordon’s impressive reel, it’s his ability to craft visually exciting work.

admin2023-02-24T08:58:07+02:00February 24th, 2023|Categories: Editorial, Massïf Editorial|Tags: Gordon Lindsay, Massif|

Gorgeous Bushman chosen as top young director by The Storyteller Foundation

Gorgeous Bushman aka Bathandwa Ngwendu spent the past year enrolled in The Storyteller Foundation’s programme. As the first recipient of the Foundation, he’s gained invaluable directing experience working closely under the mentorship of Lourens van Rensburg at 7Films. He has now officially joined the 7Films roster, open for briefs with the full production support of the established team. We get into how he was selected and his move into full-time commercial directing.

admin2023-02-17T09:58:06+02:00February 17th, 2023|Categories: 7Films Editorial, Editorial|Tags: 7Films, Gorgeous Bushman|

Post Production giant The Refinery under new ownership, join The First Order

The Refinery, South Africa’s award winning post house, is under new ownership. Previously owned by eMedia Holdings, The Refinery in Cape Town and The First Order in Joburg now fall under The First Order Group, a proud Level 2 BBBEE Contributor for Post Production Services. We caught up with the teams from both offices about the new cross-country alliance.

admin2023-02-10T07:26:34+02:00February 10th, 2023|Categories: Editorial, Refinery Editorial, The First Order Editorial|Tags: Refinery, The First Order|

Director Bongani Morgan, the real story guy on the rise

It’s been almost a year since Bongani Morgan joined the team at Made Films and he’s hit the ground running. While collecting awards for his documentary Map1mp1 and TV show, The Braai Show with Cassper Nyovest, Bongani spent most of 2022 travelling across the country directing for the likes of Vodacom and Red Bull and months directing his new series for Showmax, shot across the entire KZN region. Now finally back home in Joburg, and available for commercial briefs again with the powerhouse backing of his production team at Made, it was time for a catch-up.

admin2023-02-07T13:35:56+02:00February 7th, 2023|Categories: Editorial, Made Films Editorial|Tags: Bongani Morgan, Made Films|

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