About to celebrate their ninth birthday as one of South Africa’s well-established production companies, They has released their updated operating manual. Known for their trademark use of the old school 4:3 TVs in their company design, the epic step-by-step guide covers everything from the basics to their more advanced functions. Read before use and become familiar with all the features of directors Alan Irvin, Grant De Sousa, Melany Ismail, Wandile Xaba and David Prior today.
Directing duo Lusanda Mgoduka and Melany Ismail have partnered with They’s founders, Darren Gordon and Alan Irvin. The refreshed They family, joined by female director, Wandile Xaba, unpack the challenge of getting black female directors through the pitch room doors, not to mention black queer and trans directors. They ask the ad industry to step up and join them because it’s not just a They thing, it’s an us thing, a South African thing.