Figment Films

Figment is a creative production company focusing on commercial, narrative and long-form development.

Cape Town

Executive Producer: Di du Toit
Directors: Robin Goode / Gregg Bailey / Oliver Hermanus / Norman Maake

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Awarded by IDIDTHAT

AWARDED: CRAFT MENTION (DIRECTION)
Figment Films | Robin Goode
Sanlam ‘Miss’
IDIDTHAT Guest Judge: Greg Gray, Director at Romance Films
April 2020

Judge’s Comment: “During this unusual time of lockdown, the parameters of producing work have completely changed, and this, in turn, will impact on how work is crafted. It will compromise most projects’ full potential. I would like to propose a temporary category that showcases work that’s done against all odds and recognises the ability of the production industry to still produce creative, effective advertising content, albeit with constrained crafting. To jumpstart this current ‘Lockdown Category’ I feel that Robin Goode’s ‘Miss’ and Monde like the world’s ‘Life and Soul’ have both managed to deliver engaging and meaningful messages to the nation under these trying circumstances. They are engaging, thought-provoking and most importantly, optimistic.”

AWARDED: BEST IN CRAFT (DIRECTION)
Figment Films | Gregg Bailey
SportsHosts ‘United by Sports’
IDIDTHAT Guest Judge: Ricky Boyd, Film Editor at Deliverance Post
March 2020

Judge’s Comment: “The performances where very convincing and timing and pace of the edit left us just enough clues as the story resolved. With advertising, we still need to make the product somehow relevant to the concept, and I believe Greg and Anthony achieved this well without ramming it down our throats. Well done guys. Simple and effective.”

AWARDED: CRAFT MENTION (DIRECTION)
Figment Films | Robin Goode
KFC Hot & Crispy ‘Feel the Heat’
IDIDTHAT Guest Judge: Nikki Taylor-Garrett, CD at TBWA Hunt Lascaris
August 2019

Judges Comment: Really loved the playful nod to the film genre. The seedy night clubs, hot streets and misty windows created by Robin Goode are a pleasure to watch.”

Figment Films is a production company formed by the award-winning director Robin Goode and producer Di du Toit. With more than twenty years experience, Figment is a creative production company focusing on commercial, narrative and long-form development.

CAPE TOWN OFFICE

Unit 16 Woodlands House
17 Woodlands Road
Woodstock
Cape Town, 7915

Executive Producer: Di du Toit
082 454 8697
di@figment.tv

Featured Work 

IDIDTHAT Editorial

Director Jolynn Minnaar joins Figment Films

June 18th, 2020|Comments Off on Director Jolynn Minnaar joins Figment Films

Award-winning director, Jolynn Minnaar, has battled gag orders, no trespassing zones and suffered first-hand chemical exposure from drilling sites, all to get to the heart of the story. This fearless director has now joined the stable at Figment Films where she will continue to challenge perceptions and inspire new thought as a commercial director.

Film Director Norman Maake returns to directing commercials, joining the team at Figment Films

May 10th, 2019|Comments Off on Film Director Norman Maake returns to directing commercials, joining the team at Figment Films

After a triumphant time spent in the long-form game, Norman Maake returns to the world of commercials and we couldn’t be happier to see his always-smiling face. We touch on everything from joining the esteemed team at Figment Films, his celeb-fueled career highlights, the success of his recent feature film and what makes him the contemporary South African Director to keep your eyes on. There’s also a bit about Kwaito guys, yup, it’s everything you didn’t know you needed to know.

Figment Films – For the Love of Craft

August 30th, 2018|Comments Off on Figment Films – For the Love of Craft

We delve deep into the minds and teacups of the team behind Figment Films. Sit back and enjoy as they spill (their tea and opinions) on their unique perspectives on filmmaking, their shared devotion to pushing the craft and their no bull approach with clients 💪