Howard Audio is an award-winning, 3-studio facility based at Ministry Of Illusion, Bryanston, JHB. Our services include – music composition, audio final mix, album production, arrangements, sound design and musical direction for corporate Events.
Composer & Final Mix Engineer: Adam Howard
Head of Production: Belinda Howard
Howard Audio is an award-winning 3-studio facility based at Ministry Of Illusion, Bryanston, JHB. There, Howard Audio’s services include – music composition, audio final mix, album production, arrangements, sound design and musical direction for corporate events. Owner – Adam Howard, has musically directed, composed, arranged, produced and performed music for many of South Africa’s top artists, among them – Freshly Ground, Soweto Gospel Choir, Loyiso Bala, Mbongeni Ngema, Brenda Fassie, Thandiswa Mazwai, Danny K, Kabelo, Mafikozolo, Steve Hofmeyer, The Parlotones and many more. He was born and educated in the UK and boasts a classical music degree from the world famous Guildhall School Of Music and Drama in London. Adam moved to South Africa to take up the position of principal trumpet of the New Arts Philharmonic Orchestra Of Pretoria (based at the State Theatre) in 1997. Until recently, he was principal trumpet player for the Johannesburg Philharmonic Orchestra.
Howard Audio has won several awards for music and final mix in advertising, including a Clio, Silver Loeries and SAMRO Walwela awards. Clients such as TBWA Hunt Lascaris, DraftFCB, Y&R, Ogilvy, Ireland-Davenport, House Of Brave & Metropolitan Republic, continue to use his musical services. He performed at the 2010 FIFA World Cup “kick-off” concert, performing with the likes of Alicia Keys, John Legend, Hugh Masekela and Angelique Kidjo. In 2012, Adam was asked to be Musical Director for William Kentridge’s “Refuse The Hour” – an “Avant-Guard Chamber Opera” that is currently touring the world. Howard also formed and runs the Johannesburg Big Band – a collection of the finest jazz and session musicians in South Africa Adam has also worked on long-form films. He regularly works with composer Philip Miller, and orchestrated the film “White Lion” in 2010.
+27 11 463 8538
Head of Production: Belinda Howard
+27 83 643 7142
Sound Director: Adam Howard
+27 72 994 9695
AWARDED: CRAFT MENTION (ORIGINAL MUSIC & FULL POST)
Howard Audio | Adam Howard (Original Music)
Strangelove (Full Post) | Kobus Loots (Edit), Nic Apostoli (Grade), Charmaine Greyling & Darian Simon (VFX)
Chicken Licken ‘Easy Bucks Campaign’
IDIDTHAT Guest Judge: Kabelo Moshapalo, ECD at TBWA Hunt Lascaris
IDIDTHAT Guest Judge: Marc Algranti, EP / Music Supervisor at Pulse Music
Kabelo’s Comment: “None of this is possible without the slick editing by Kobus Loots, the beautiful grade by Nic Apostoli, as well as the true to form visual effects Charmaine Greyling and Darian Simon. Gold standard post-production from Strangelove. Last but not least Adam Howard you can take a bow, the original music from Howard Audio provides the appropriate soundscape to round off the high production value of the campaign.”
AWARDED: CRAFT MENTION (AUDIO BRANDING/MNEMONIC CREATION)
Howard Audio | Adam Howard
Consol Glass ‘Audio Branding for Consol Glass’
IDIDTHAT Guest Judge: Roanna Williams, ECD at Black River FC
Judge’s Comment: “There was only one entry in this category. However, this mnemonic for Consol Glass created by Adam Howard deserves a special mention. The process he went through to create this two second mnemonic is inspiring. It’s a lesson in going the extra mile. Something we don’t see that often anymore. Well done! True audio passion.”
AWARDED: CRAFT MENTION (ORIGINAL MUSIC & FINAL MIX)
Chicken Licken ‘Soul Sisters; Father and Son’
IDIDTHAT Guest Judge: Claudi Potter, CD at Joe Public United
Judges Comment: “The comic timing on this particular spot is really great, and I love the way the music and the performances work together – not just to get a smile from the audience, but to make us connect with this father and son in a more emotional way.”
AWARDED: BEST IN CRAFT (ORIGINAL MUSIC)
Allan Gray ‘Father’s Share’
IDIDTHAT Guest Judge: Stuart Stobbs Chief Creative Officer at 1886 Advertising
Judges Comment: “Cinematically-styled, beautifully melodic warm jazz tones that truly add to the power of this story, punctuating its lows and highs. So often music is laid down as an afterthought – how refreshing to hear it build and flow perfectly with this narrative. Excellent work Howard Audio.”
AWARDED: BEST IN CRAFT (MUSIC PRODUCTION OF A RE-RECORD)
MTN ‘Night Shift’
IDIDTHAT Guest Judge: Fran Luckin, Chief Creative Officer at Grey Africa Johannesburg
Judges Comment: “Best of Reel goes to both Upstairs Ludus and to Howard Audio because the craft is so seamless here that it would be impossible to judge them separately. The cutting pace gives the story a groove that carries the viewer effortlessly from one scene to the next. It’s to the credit of the editing that the ad maintains an infectious rhythm without ever turning into a Busby Barkeley extravaganza (Google it, millennials!) Even the dance at the bus stop is handled deftly, with combinations of long shots, cutaways and different angles, so it never becomes A Big Flashy Number.
When it comes to take selection, there isn’t a shot here that jars or is out of keeping with the rhythm of the piece. I particularly loved the subtlety of the “sideways glance and shoulder-shimmy” at 0:53 and the way it punctuates the build-up.
This could so easily have been cheesy and heavy-handed… some guy who can’t hold a tune serenading his mate Marvin. But the instigator’s voice is blended into the mix almost immediately as the music takes over, and takes us into complete feel-good territory. It’s a great choice of song and the re-record flawlessly captures its groove and its emotive power. I enjoy the way the incidental noises are used as beats in the music to punctuate the melody: witness the musical timing of the cut to the passport controller calling “Next.” And the close harmonies on the chorus made me get goosebumps (but then I am a big girly softy..).
I really like this ad. It’s a welcome return to form for MTN.”
We go behind the scenes with Adam Howard on how he created the new sound for Consol Glass. We also end up getting an invaluable masterclass on the importance of the sound a brand makes - from 'Ba da ba ba ba. I’m loving it’ to the noise your phone makes when you receive a WhatsApp. Welcome to the world of audio branding.
Fresh from winning at Cannes for the THIRD YEAR IN A ROW, Adam Howard from Howard Audio dishes on his latest collaboration with Joe Public United and Director Greg Gray. It’s everything you wanted to know about Chicken Licken’s Soul Sister campaign. C’mon girl, give it a read!💃💃💃
We get the score from Adam Howard himself on Howard Audio’s journey and what this globally awarded sound facility has to offer the industry now. [Beware of music puns, some serious name-dropping (because we insisted) and some acapella soundscaping, obviously.] Nothing but treble here folks! Ba-dum tsssh!