03:07

Founded in 2014, 03:07 is an award-winning production company inspired to adapt to a rapidly changing industry.

Cape Town

Directors: Kim Geldenhuys / Kevin Fitzgerald / Paul Ward / Emilie Badenhorst
Executive Producer: Jo Barber

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Internationally represented directors Kim Geldenhuys, Kevin Fitzgerald and Paul Ward all started their careers as stills photographers and share a common ethos: striving towards innovative and relevant storytelling within their individual portfolios. Emilie Badenhorst is the latest addition and a recent graduate from UCT with a fresh strong body of work in music videos and short films.

Smart, intimate and immersive – production is spearheaded by Jo Barber, an established industry professional with both agency and production house experience.

Collaborating with top creative people on great brands and meeting new challenges is what drives us. We want to work on projects that move you and move us too. From stills to film to content we’re interested in finding new ways to tell your stories.

We’re proud of the team we’ve built. Kim, Kevin, Paul & Jo is our best achievement to date. Our shooting experiences have been really memorable this year, collaborating with great crews and resulting in some work we are really proud of.

12b Jersey Street,
Woodstock,
Cape Town

Executive Producer: Jo Barber
+27 83 258 6687
info@0307.co

Awarded by iDidTht

Best of Reel: Direction Craft – Kim Geldenhuys

Okavango Diamond Company ‘The Light at the Start of Everything, Written by Iain Thomas’
iDidTht Guest Judge: Tseliso Rangaka, Executive Creative Director at Ogilvy Cape Town
Awarded: April 2019

Judges Comment: “Kim Geldenhuys has taken up residency here for sometime. After taking an extra fine-tooth comb to his latest work, it appears I will not be the one evicting him. There are a lot of good things happening here. The bespoke Iain Thomas take on his famous “Light That Shines At The End Of Everything” is a welcome twist to the preachy narrator driven ad genre. The breathtaking pictures stitch together beautifully. And the music says the right things at exactly the right time. You can stay.”

Special Mention: Direction Craft – Paul Ward

Tyme ‘To Whom It May Concern’
iDidTht Guest Judge: John Davenport, CCO at Havas South Africa
Awarded: March 2019

Judges Comment: “Okay, so we all know that banks love a bit of a manifesto film. They love them more than an interest rate cut by the reserve bank. Which is why making a good one is so hard. But Paul has done so here. And he’s done it beautifully. Many spots that try get a philosophy across end up TELLING you what the institution believes. What is considerably harder is DEMONSTRATING what they believe. This piece gives one a terrific sense of what it means to be a young hustler in SA. It captures the energy, the pressure, the excitement and the drama. And because it does this, it CONNECTS with the viewer. And connecting with the viewer can be hard when you’re a bank. So a big well done to Paul and to King James. Nice one.”

Best of Reel: Direction Craft – Kim Geldenhuys

Glo ‘Step In’
iDidTht Guest Judge: John Davenport, CCO at Havas South Africa
Awarded: March 2019

Judges Comment: “Damn it Kim! Can you stop for a bit and give other people a chance to be brilliant?? Seriously though, this film is proof. Proof of talent. I remember when Kim broke onto the scene when I was a (very) junior at Ogilvy. He directed a terrific film for SuperSport about rugby. It felt different from anything anyone else was shooting at the time. Because it was. That film let the industry know that a very special talent had arrived. And that special talent is still here. He’s shot plenty of amazing things for me over the years, and this spot for Glo is up to his usual exquisite standard. Bravo Kim.”

Best of Reel: Direction Craft – Kim Geldenhuys

Glo ‘Dig Deep’
iDidTht Guest Judge: Vanessa Pearson, Founder and ECD at House of Brave
Awarded: February 2019

Judges Comment: “Kim does it again. Seemingly effortlessly. Yes we’ve seen boxers and boxing used countlessly in film and in so many different ways, and yes we’ve heard the inspo-alpha-male-pep-talk……and yes I had to remind myself that I’m not judging the idea…I’m looking at how the craft of direction carried the script and presented it to the viewer, and I just couldn’t fault Kim’s finely tuned eye for lighting and beautifully balanced symmetry throughout this piece. From the refined fluidity and seamlessness of the camera work, to the interplay between the action scenes and the solo performance one gets the sense of a very confident director totally at ease with the dance between subject matter and camera.”

Special Mention: Direction Craft – Paul Ward

Audi ‘Formula E’
iDidTht Guest Judge: Vanessa Pearson, Founder and ECD at House of Brave
Awarded: February 2019

Judges Comment: “Well I’m totally partial to a Sam Shephard lookalike 🙂 I mean who would ever forget his sexy all American swagger in The Right Stuff – back when it was okay to be American and have testosterone fuelled swagger…..Paul Ward dishes up some pretty pictures in this Audi Formula E film, with it’s warm honey toned grade and sinuous and elegant camera moves.”

Best of Reel: Direction Craft – Kim Geldenhuys

Metropolitan ‘After Tears’
iDidTht Guest Judge: Suhana Gordhan, Creative Director at FCB Joburg
Awarded: November 2018

Judges Comment: “This is a tough category in which to make work that is meaningful and moves you. “After Tears” is sensitively treated. It feels real, authentic and unaffected – never heavy handed. I loved the way the director captured the small, intimate, candid moments that take place during After Tears. Someone has to get the children ready, there’s always the ladies washing dishes, people gathering in the kitchen, and there’s that strange, quietness of grief amidst the activities that must go on. I’m also relieved at the choice of no subtitles. A really beautiful piece.”

Special Mention: Direction Craft – Kim Geldenhuys

Castle ‘More Than That’
iDidTht Guest Judge: Kabelo Moshapalo, Executive Creative Director, TBWA\ Johannesburg
Awarded: August 2018

Judges Comment: “This is not the Castle lager of old.  It’s a very bold take on being relevant using a refreshing piece that changes the brand narrative. It is important for brands to have a purpose and through this social commentary execution the brand really stands for something. The infectious track keeps pace of the story while the stellar casting is representative of the subject matter.”

Special Mention: Direction Craft – Kim Geldenhuys

Nelson Mandela Foundation / Phillips ‘There’s a Mandela in me’
iDidTht Guest Judge: Molefi Thulo, Creative Director at Ogilvy Johannesburg
Awarded: July 2018

Judges Comment: “It’s often tricky to talk about a project that you’re involved in, but I must say props should be given where props are due. Kim Geldenhuys of 0307 films teams up with The Nelson Mandela Foundation and Philips to honour an icon of this country, and he does so by applying finesse and his enormous talent to deliver an emotive piece of communication.”

Special Mention: Direction Craft – Paul Ward

Puma ‘Outperform’
iDidTht Guest Judge: Mariana O’Kelly, ECD at Ogilvy Johannesburg
Awarded: March 2018

Judges Comment: “A Special Mention also goes to Paul Ward’s Puma spot for making me feel guilty for not running like a real gangster.”

Best of Reel: Direction Craft – Paul Ward

Toyota ‘Rami’
iDidTht Guest Judge: Gareth McPherson, ECD at Publicis Machine
Awarded: February 2018

Judges Comment: “A beautifully crafted piece of content by Paul Ward and team 0307. In this piece, it is clear that each shot has been considered with careful subject framing and selection of art direction cues. It’s a powerful narrative which has been handled very sensitively, from the metaphoric red colouring of grade when Rami is in the pool, to the wide open ‘greyness’ to which he finds himself alone. The pace of the piece is just as important, with a clear ramp-up arc in the middle which follows a determined voice-over, then to the resolve which leaves you reflective and inspired by Rami’s journey. The direction, edit, grade and all ingredients makes it this months ‘Best of Reel’. Nicely done Paul.”

Best of Reel: Direction Craft – Kim Geldenhuys

Carling Black Label ‘No Excuse’
iDidTht Guest Judge: Jenny Glover, ECD at TBWA\Hunt Lascaris
Awarded: November 2017

Judges Comment: “In terms of craft, one piece stood head and shoulders above the rest. The ‘No Excuse’ spot for Carling Black Label is flawlessly executed across every craft category. Kim Geldenhuys’ direction is considered but not laboured, Gordon Midgely has stitched together the edit to create a really compelling narrative and the music, supervised by Marc Algranti is amazeballs. Yes, I said amazeballs.  It’s also worth mentioning that the audio mix is very well handled. It’s no small thing to balance live sound, dialogue and a vocal music track. This piece really demonstrates how interconnected film craft is and why it’s so important to get every aspect right..”

Special Mention: Direction Craft – Paul Ward

Hyundai Elantra ‘Elantra’
iDidTht Guest Judge: Roanna Williams, Executive Creative Director at Joe Public
Awarded: September 2017

Judges Comment: “Well done Paul on a beautifully shot commercial. The ad challenges the ‘norm’ with the voice over and visuals contradicting one another. But it’s definitely the mesmerising cutaway shots in between each scene that add huge value and keep the intrigue of this commercial going. Really!”

Special Mention: Direction Craft – Kim Geldenhuys

Nedbank CIB ‘Bird’s Eye View’
iDidTht Guest Judge: Ahmed Tilly, Chief Creative Officer at FCB Joburg
Awarded: August 2017

Judges Comment: “Kim Geldenhuys gets a shout-out for the way in which he directs a series of top shots for Nedbank CIB’s ‘Bird’s Eye View’ commercial. Kim beautifully marries a sequence of top-down shots with a voice over that gently pulls the viewer into the sky. The end product is mesmerising to watch. Beautifully done, Kim.”

Best of Reel: Direction Craft – Paul Ward

Wrangler ‘The Wild Way Home’
iDidTht Guest Judge: Graeme Jenner, ECD at King James II
Awarded: October 2016

Judges Comment: “Parkour. What’s that about anyway? Wandering about on rooftops, jumping over stuff, staring meaningfully from precarious ledges. I guess it must be hip and funky to the youth of today because it seems like it features in quite a few ads lately. That said, it takes a pretty good director to make an ad about that well-trodden subject matter that is very very watchable. Nicely shot, very well edited, great voice-over – All round good job then Paul Ward, well done.”

Best of Reel: Direction Craft – Kim Geldenhuys

Allan Gray ‘The Letter’
iDidTht Guest Judge: Michael Lees-Rolfe, Creative Director at Fox P2 Cape Town
Awarded: September 2015

Judges Comment: “I would imagine there’s a certain weight of expectation that comes with directing the next big Allan Gray spot, and that one needs a steady hand to pull it off under the industry’s gaze. Kim Geldenhuys and his team have succeeded in doing so with a beautifully crafted spot called ‘The Letter’. With great attention to detail, the production team effortlessly transports us to Berlin ’89, where this gentle story unfolds beneath chaotic images of The Wall that we know so well. The ad’s reference to value and commitment is delicately handled, and the performances are subtle and not overcooked. The music choice too is a great example of using restraint to serve the story – It’s classic A-grade stuff from the production team and a well-rounded piece of craft.”

Best Of Reel: Direction Craft – Kim Geldenhuys

Prudential ‘The Fisherman’
iDidTht Guest Judge: Eoin Welsh, CCO at Havas Worldwide
Awarded: May 2015

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