Let me just get this out there off the bat, I love great stories which means how those stories are told is everything to me. Everything that helps deepen the narrative in a distinctive and compelling way matters. I enjoyed my time judging. It was a diverse grouping of films and crafts. There was a lot of work that had elements of greatness but some were let down by elements of mediocrity that were scattered inbetween. There was work that was very on trend, aesthetically beautiful and arresting. However a lot of this kind of work is all starting to feel the same. We as South Africans should be setting the trends rather than following them if we want to cut through.
BEST OF REEL: Chicken Licken ‘Sbu 2.0’ By Greg Gray from ROMANCE – Direction Craft
The Direction Craft category stood out for me. There were some great films whose stories were told compellingly. My overall pick goes to a story that was told with no tricks or fancy techniques; Greg Gray’s “Chicken Licken Sbu 2.0” – this gets my nod. Aesthetically it is a collision of first world tech and African grit. There is an honesty about how it is told. The little touches of magic and humour sprinkled throughout add charm and keep you captivated.
SPECIAL MENTION: Mercedes-Benz ‘Upside Down Cinema’ by Siphiwe SJ Myeza and Mercedes-Benz ‘Crater Golf’ by Dirk van Niekerk both from 7Films – Direction Craft
Special mentions for direction go to both the Mercedes films by Dirk van Niekerk and Siphiwe SJ Myeza. They were intriguing to watch and visually beautiful. I especially loved the build in tension without giving away the story until the end in “Upside Down Cinema”. Both films were beautifully packaged overall.
SPECIAL MENTION: The Chaeli Campaign ‘Bet Chaeli Can’t’ by Drew Murphy from King James Group, produced by Direction Films – Direction Craft
Another special mention goes to Drew Murphy for direction on “Bet Chaeli Can’t”, it showed really simple, powerful storytelling packed with raw attitude.