Jesse and Dan have a firm grasp of what kind of content works online and even what the cool kids, dare we say, millennials love (gasp) and therefore know how brands should be positioning themselves to resonate with their audience. Their work, in short, is damn cool and although most of us run for the nearest exit when brands casually request to go viral, these two would probably jump at the challenge.
Jesse: When we do get to create content for brands it’s very exciting because we have an opportunity to explore and show off the kind of work that is possible online, whether it’s a simple gif, a promo or a video ad. We are also able to take different elements and combine them. We love this kind of work because it usually gives us a bit more freedom and because we’re a one-stop shop it’s all usually possible within budget. It’s also a bonus if we get to create the entire project ourselves from start to finish.
iDidTht: All possible within budget? Come on guys!
Dan: Haha, when creating content you don’t need more money, you need a better strategy.
Jesse: If you can’t come up with solutions for R10, you can’t do it for R100.
iDidTht: Although more is always nicer…
Jesse: Yeah, we like to eat.