December 2022’s IDIDTHAT.co Craft Awards results are in! What better way to begin the new year than with a throwback to some exceptional work from last year? December’s Craft was judged by Chantelle dos Santos, Creative Director at Ogilvy JHB and Fausto Becatti, Director at Bioscope Films – we are not worthy, thank you. Congratulations to Karien Cherry from Giant Films for crafting those small moments that gave her this big win 🚀

‘What are the IDIDTHAT.co Craft Awards?’ Every month we team up with ad industry leaders to award the finest in South African film and production craft across these different categories: Direction, Editing, Cinematography, Animation and VFX, Online, Original Sound, Sound Design and Final Mix. It’s just another way that we make it ridiculously easy to stay up-to-date with who’s doing the best work in the country. 

‘The beer category has many tropes; traditionally featuring celebratory moments with that Toto backing track or a beergasm of golden liquid shots, set in a sexy bar with questionable lighting. Karien did none of that. She was able to capture delicate moments, sincerely. The opening scene is quiet, small and intimate; the music subtly draws you in. It’s so restrained with great performances that help land the message clearly. This is why Karien deserves Best in Craft.’
– IDIDTHAT Guest Judge: Chantelle dos Santos, Creative Director at Ogilvy JHB

‘I have seen scripts like this before, and I’ve seen them executed really badly. It’s very easy to over-cook them. There’s a subtlety and restraint happening here with the direction from Karien, in all aspects of production, that I think translates and champions the idea very well. It left me feeling positive about South Africa, for a classic South African brand. And that’s valuable.’
– IDIDTHAT Guest Judge: Fausto Becatti, Director at Bioscope Films