Best in Craft awarded to Zee Ntuli & Slim from Darling Films and DOP Fabian Vettiger

This month’s IDIDTHAT.co Craft Awards were judged by our very own industry royalty; Roanna Williams, Chief Creative Officer of Net#work BBDO and Bruno Bossi, Director and Owner of Carbon Films. Thank you our King and Queen, we are not worthy.

‘What are the IDIDTHAT.co Craft Awards?’ Every month we team up with ad industry leaders to award the finest in South African film and production craft across these different categories: Direction, Editing, Cinematography, Animation and SFX, Online, Original Sound, Sound Design and Final Mix. It’s just another way that we make it ridiculously easy to stay up-to-date with who’s doing the best work in the country.

BEST IN CRAFT (Cinematography)
Spotify Premium ‘Unleash The Sounds’
DOP | Fabian Vettiger
*Entered on behalf of Fabian by Bioscope Films

Awarded by Roanna Williams

‘There is an artistic, dynamic, raw, real and contemporary camera language throughout this spot. The fluidity and constant movement of the camera creates more intimacy and connection with the viewer. It draws you in and you feel like you are dancing and moving with the lead. This spot shows how camera language is a true art form and when applied well, can be used to express and communicate a feeling. Truly beautiful.’
– IDIDTHAT Guest Judge: Roanna Williams, Chief Creative Officer of Net#work BBDO

BEST IN CRAFT (Direction)
MTN ‘One Last Push’
Darling Films | Zee Ntuli & Slim

Awarded by Bruno Bossi

‘Navigating a script that speaks to a current mood and relies heavily on capturing nuanced performances is not an easy task. Getting the tone right is tricky. Zee manages to capture the tone in a visually arresting way while still showing restraint with each character. It could have wandered off into the well-trodden space of everyday frustrations with something we are all familiar with, or it could have been just another beautifully shot spot. But instead, the spot engages with the audience on a deeper level. Textured locations, deliberate camera moves and well-chosen cast combined with interesting personal moments make this spot resonate with the audience and hopefully does give them one last push. The director’s job also doesn’t end until the edit is done and having a firm hand in the edit room is what takes this piece over the line. Another great spot for the ever-growing body of work for Zee.’
– IDIDTHAT Guest Judge: Bruno Bossi, Director and Owner of Carbon Films

CRAFT MENTION (Direction)
Shelflife ‘Levi’s comes to Shelflife’
Sketchbook Studios | Ramon Mellett

Awarded by Roanna Williams

‘This spot deserves a special mention as it could have easily been ordinary. I enjoyed the combination of realness mixed in with more filmic, artistic shots. The inclusive cast, paired up with the different attributes of Levis was a clever way of weaving in the product in an unforced and ‘seamless’ way. It was a tough board to pull off, but the direction approach saved the spot.’
– IDIDTHAT Guest Judge: Roanna Williams, Chief Creative Officer of Net#work BBDO

CRAFT MENTION (Direction)
DSTV Internet ‘Connection (Directors Cut)’
The Rudeboy Collective | Monde Gumede

Awarded by Bruno Bossi

‘Entertainment. Ads that entertain have been a driving force in our ad world for so long. Lately, the link between the entertainment and the product has become more tenuous with pure entertainment overriding the product offering. However with DSTV serving up entertainment as its main product this spot by Monde links the two perfectly. A well-handled narrative with great characters and just the right dose of pun and punch round off this genre piece.’
– IDIDTHAT Guest Judge: Bruno Bossi, Director and Owner of Carbon Films

CRAFT MENTION (Original Music and Final Mix)
KFC ‘Sitcom’
Howard Audio | Adam Howard

Awarded by Bruno Bossi

‘(I did this…But Adam really did it.) The Jingle is dead, Long Live the Jingle! And who better to serve it up than the King of the Jingle, Adam Howard. The brief was “Make a jingle for a KFC Sitcom with Delivery as the theme.” And he nailed it. End of story.’
– IDIDTHAT Guest Judge: Bruno Bossi, Director and Owner of Carbon Films

IDIDTHAT GUEST JUDGES:

CRAFT AWARDS JUDGES_ROANNA WILLIAMS_September 2021_small

Roanna Williams is the Chief Creative Officer of Net#work BBDO. Her passion about brand communication and advertising is driven by the belief that through great work, we can affect the positive change we want to see in the world. She is an experienced brand communicator, creative activist, creative inspirer and an artist. She is one of the leading “creative forces” of the South African landscape. Roanna currently serves on the board of the Creative Circle and judged all the major Creative Awards shows including Cannes Lions. One Show, Dubai Lynx and Loeries.

Bruno Bossi is a director at Carbon Films. Born in Angola to a Portuguese father and an Italian mother, Bruno began life with a wide-open view of the world. Telling stories through his photographic work led him into film-making. His work is as varied as his past from strong narrative pieces to action-packed cinematic style films to tightly observed comedy spots. Whatever the genre, his work shows his strength as a conceptual thinker which he believes is key to creating work that resonates with an audience. He is a master of the technical but the focus of his work remains on delivering a tight narrative through his captivating visuals and strong performances. His work has been seen across the globe and has racked up quite a few awards along the way.