Stills for the Sanral Campaign shot by Olamuk’s Jeff Rikhotso
Olamuk is passionate about creating compelling work while nurturing talent to freely express their artistic creativity. ‘Maybe this sounds very esoteric, but at Olamuk we see ourselves as custodians of culture. As a group of directors, photographers, filmmakers and creatives we have an opportunity to use storytelling to shape and inspire our South African culture and people, even if it’s in the smallest way. That is an opportunity we don’t take for granted.’ – Director Mzi Kumalo.
Executive Producer Joe “King” Nkosi, who has years of experience producing work across the continent, says: ‘Not only are we a roster of talent with the right tools to deliver commercial film and photography creatively, Olamuk is backed with the experience to produce high-end work, on time, for your budget.’
What’s in the name?
For those who didn’t spot it immediately (ahem, we did ), Olamuk is ‘Kumalo’ spelt backwards. The name is a way of paying homage to Alf Kumalo, a leading South African photographer and photojournalist and the late father of Olamuk’s Mzi and sister Nonhlanhla Kumalo. ‘Olamuk is an ode to my father’s life as one of our country’s most prolific photographers, artists, historians, politicians, however you want to remember him. He would have loved to go into film, but unfortunately the way the country was designed at the time, that was never possible for him, so this, in a way, this is us trying honour his dream.’
Meet the Olamuk Team