Cannes Content Programme 2019
Apart from the actual award shows, another biggie in Cannes is the awe-inspiring list of global industry leaders who appear onstage during the week tackling some hot industry topics and believe us, it’s a pretty impressive list. BUT, guys, there’s also a whole bunch of like super famous celebs which has totally distracted us and instantly transformed us into squealing fangirls; from Shonda Rhimes, Kerry Washington and John Legend to Laura Dern, Lorne Michaels and Marie Kondo! It’s basically Huisgenoot interviews happening live before your very eyes!
Now, to help you find your way through the hundreds of sessions and conversations happening this year – here’s a handy guide: The 2019 content programme will be focused on 10 themes. The Cannes Fest people spoke to over 900 global leading industry experts to help them shape these themes. They shared their concerns, insights and visions for the future of the industry and used that feedback to inform the programme.
The themes this year are: Brands in culture; Re-imagining storytelling; Proving the value of creativity; Embracing inclusion, equality & diversity; Future-proofing creative organisations; Winning in the digital economy; Creative strategy & how to reach the reluctant consumer; The new rules on brand purpose; Creating exceptional consumer experience; Trust, ethics & transparency.
10 key questions that will be answered onstage include:
- How can you infiltrate popular culture and stay relevant at scale?
- How do we strike the right balance between purpose and profit?
- How can creative strategy build brands to drive performance & growth?
- How can modern technologies improve the art of storytelling?
- How do we use creativity to drive exceptional consumer experiences?
- What creative business models thrive in a direct to consumer world?
- How can we drive diversity of thought to deliver more positive and better work?
- How can creativity deliver competitive advantage in the long & the short term?
- How can we meet consumers wherever they are in both the physical & digital world?
- How do we fix the issue of trust, ethics and transparency in creative marketing communications?
For those Saffers at home wanting to follow the conversation or just stare at famous people, The Digital Pass is the inside track to the conversation, debates and big ideas from the most sought-after minds in the creative and marketing community. You can access main stage talks; insights behind the award-winning work; exclusive interviews with industry thought-leaders and more. It’s like digitally being there – do it!
If anyone has got to this point in the article, firstly well done, that’s a lot of reading for 2019, but if you’re thinking ‘Whatever, awards don’t matter for brands’ just hang on there 😲and give this puppy a read: The Case for Creativity
Now that we’ve got past that, cut this out and stick it on your computer screen so you NEVER embarrass yourself in a meeting again with words like ‘We don’t need to get creative on this guys, we just need something that works’ (FYI: This comment is obvs not directed at agency folks 😉)
Good luck to our SA judges representing in Cannes
We could not be prouder of these 7 South African superheroes who have been chosen to form part of the judging panel in Cannes this year. We wish you all Hulk-like strength for what lies ahead and remember SA has your back and we’re all basically sitting on your shoulders screaming ‘Fight, fight, fight!’
- Tseliso Rangaka, ECD of Ogilvy Cape Town – Radio & Audio
- Neo Mashigo, COO M&C Saatchi Group – Print and Publishing
- Ryan McManus, CCO, VML – Entertainment
- Michael Zylstra, chief strategy officer, Dentsu Aegis Network – Media
- Nikki Taylor-Garrett, CD at TBWA\Hunt\Lascaris – Brand Experience & Activations
- Fran Luckin – CCO at Grey Advertising – Film
- Claudi Potter, CD at Joe Public – Direct Marketing